The Business Development Team is responsible for acquiring enrollments by engaging with prospective learners from first contact through enrollment. The role focuses on converting intent into action, building a sustainable enrollment funnel, and expanding reach through both inbound and self-generated leads.

Roles and responsibilities

- Own all inbound inquiries across calls, email, WhatsApp, chat, and web forms, ensuring timely response and consistent follow-through until enrollment or clear closure.
- Engage prospects in structured discovery conversations to understand their goals, background, readiness to enroll, and decision-making constraints.
- Lead sales discussions with clarity and purpose, guiding prospects toward informed and timely enrollment decisions.
- Present program offerings transparently and confidently, covering structure, duration, fees, certification value, learning outcomes, and expectations.
- Connect learner needs with relevant program advantages, clearly explaining how the offering aligns with their academic, professional, or career goals.
- Address questions and concerns around pricing, workload, credibility, timelines, and outcomes with honesty, data, and confidence.
- Drive enrollments using clear next steps, timely follow-ups, and well-defined closure conversations.
- Build and manage a strong enrollment funnel, ensuring every lead is actively progressed, reviewed, or intentionally closed.
- Maintain discipline within the pipeline by documenting interactions, tracking next actions, and avoiding stagnant or unworked leads.
- Proactively generate leads through LinkedIn outreach, referrals, professional networks, and personal prospecting efforts.
- Follow up consistently and thoughtfully to keep prospects engaged until they enroll, opt out, or move into long-term re-engagement cycles.




- Take ownership of assigned enrollment targets, regularly reviewing performance and adjusting outreach strategies to stay on track.
- Maintain accurate and up-to-date records in CRM systems, ensuring visibility into lead status, conversations, and outcomes.
- Identify early signs of drop-off and attempt revival before leads age out of the active funnel.
- Adhere to ethical communication practices when providing information about programs.
- Follow responsible marketing practices by aligning all interactions with data privacy norms, respectful communication standards, and culturally sensitive messaging across regions.
- Work closely with the Admissions, IT, Data, and Academic teams to ensure enrolled learners experience a smooth handover, complete documentation, and a seamless onboarding journey.
- Share insights, concerns, and patterns observed in learner conversations with Marketing and internal teams to continuously improve messaging, targeting, and program positioning.

Skills and Qualifications required

- Ability to engage prospective learners through calls, email, WhatsApp, and virtual meetings, conduct discovery conversations, and guide them toward informed enrollment decisions.
- 1–3 years of experience in business development, inside sales, admissions counseling, or learner acquisition, preferably in the EdTech, education, training, or service industry
- Proficiency in managing sales funnels, maintaining accurate CRM records, tracking follow-ups, and ensuring timely movement of leads through the enrollment journey.
- Ability to generate and nurture leads through LinkedIn outreach, referrals, networking, and other self-sourcing methods while maintaining strong learner relationships.
- Comfortable working with enrollment targets, conversion metrics, and performance data, with the ability to identify drop-off patterns and adapt strategies to improve outcomes.

📌 Admissions Counsellor (India)
🏢 UniAthena
📍 India