Hi Everyone,

We are currently hiring for the position of Paid Marketing Specialist (Performance Marketing) Executive for our office located in Vashi, Navi Mumbai.

Company Name:- Focalworks Solution Pvt Ltd.

Job Details:

- Minimum 5+ Years in B2B digital marketing experience in IT/Technology industry.
- MBA (Marketing) OR related fields with required experience.
- Proven experience with Paid Ads on Google, Microsoft, LinkedIn and YouTube.
- Analytical mindset and thorough in delivering the ROI for allotted budgets.
- Must have strong efficiency in English language, fluent communication and collaboration skills

Roles and Responsibilities:

· Connect with marketing and sales stakeholders to capture campaign requirements on the basis of geography, industry, ICP and buyer persona.

· Plan, launch, and optimize – brand and lead generation campaigns across Google,

· Microsoft, LinkedIn, YouTube and other 3rd party mediums.

· Frame outline and Connect with content writers, designers and developers to develop landing pages required for paid campaigns.

· Manage end-to-end campaign execution – From keyword research to smart bidding, accurate audience targeting to ad setup, creative testing to landing page optimization, analysis to analytics & more.





· Consistently improve the funnel on month to month basis by analyzing, interpreting data and optimizing right parameters to navigate the campaign complexities.

· Deliver and improve core KPIs by lower CPA and higher conversion rate and ROAS on a quarterly basis.

· Implement A/B testing for ad creative, content copy, landing pages, and visual elements to maximize campaign performance.

· Track, analyze, and report performance using tools like Google Analytics, Google Tag Manager, LinkedIn Campaign Manager and Looker Studio dashboards.

· Familiarity with other analytical tools Spyfu, SEMrush, Zapier etc will be added advantage.

If interested, kindly share your resume at [email protected] with the details below :-

Total Years of Experience: ___ Years

Relevant Paid Marketing / Performance Marketing Experience: ___ Years

Relevant Technology/IT Industry Experience: ___ Years

Current CTC: ___ LPA

Expected CTC: ___ LPA

Notice Period: ___

Looking forward to your response.

Regards,

Rahul N

Focalworks Solution Pvt Ltd

Pay: ₹1,200,000.00 - ₹2,500,000.00 per year

Work Location: In person

📌 Paid Marketing Specialist (Performance Marketing) Executive (Vashi)
🏢 focalworks solution
📍 Vashi