Brief Intake & Campaign Planning

Receive new campaign briefs from Manager or directly from the client using GEC Digital's standardised Brief Intake Form

Conduct a 30-minute brief clarification call with the client within 24 hours of brief receipt — confirm objectives, target audience, geography, budget, timeline, success metrics, and approval process

Document the confirmed brief in Zoho CRM and Google Drive — shared with designated manager and the client for sign-off before any work begins

Build the Campaign Plan document for every brief: channel mix, content requirements, execution timeline with milestones, in-house vs. partner resource decision, deliverables list, and reporting cadence

Present the Campaign Plan to Manager for approval before client presentation; present to client for sign-off; no execution begins without a signed-off Campaign Plan

2. In-House vs. Partner Execution Decision

Assess each campaign's resource requirements against current CSC team capacity

For in-house delivery: brief the Campaign & Social Exec (social/content), Outreach Executives (outbound calling/email), or Research Analyst (data/research) as appropriate; own the internal project timeline

For partner delivery: select from GEC Digital's approved partner network; issue a transparent written partner brief; manage the partner to the agreed timeline; QA all partner output before client delivery

Maintain the Partner Network Register in Zoho CRM: partner name, capability, pricing, performance rating, contact; update after every engagement

Hybrid campaigns (in-house + partner): manage both streams simultaneously; ensure integrated delivery and consistent quality

3. Campaign Execution Management

Own the campaign execution timeline — track every milestone; chase delays proactively before they become problems

For Demand Spark campaigns: oversee ABM list quality (Research Analyst), outreach sequence build (in-house or partner), campaign launch via Brevo/WATI/LinkedIn, lead flow management into Zoho CRM

For Engage Flow campaigns: manage content calendar, brief writers, review all content against client brand guidelines before submission, manage client review and approval cycles,



publish or brief the Campaign & Social Exec to publish

For Channel Pulse campaigns: coordinate directly with the client's channel/partner team; manage co-marketing asset production; distribute partner toolkits; track partner programme uptake

Flag any scope changes, timeline risks, or budget overruns to Manager within 24 hours — never let a client discover a problem before Manager does

4. Client Communication & Account Management

Be the day-to-day operational contact for all active GEC Digital client accounts — respond to client messages within 4 business hours

Send a weekly campaign status update to each active client — every Friday, without exception: work completed this week, work in progress, any items needing client input, next week's plan

Manage the client approval process for all deliverables — brief, campaign plan, content, reports; track approvals in Zoho CRM; chase outstanding approvals politely but persistently

Flag upsell and expansion opportunities to Manager: when a client's campaign is performing well, identify the next logical service or add-on and brief Manager for a commercial conversation

Manage client NPS — send a brief satisfaction check-in at the midpoint and end of every campaign; escalate any dissatisfaction to Manager immediately

5. Campaign Performance Reporting

Produce a mid-campaign performance report at the halfway point of every campaign — delivered to the client within 48 hours of the agreed midpoint date

Produce the final campaign performance report within 7 working days of campaign end — includes: delivery against KPIs, lead quality analysis, channel performance breakdown, recommendations for the next campaign

Maintain a live campaign dashboard in Zoho CRM Analytics for Team Lead— real-time view of all active campaigns,



MQL counts, delivery status

Contribute to the weekly Tuesday GEC Digital performance call with Lead: active campaigns status, client health, resource issues, pipeline of upcoming campaigns

6. GEC Digital Lead Gen Support (Secondary)

When capacity allows, support the Research Analyst in building ABM target lists for GEC Digital's own demand generation — this is secondary to client delivery

Review HOT lead alerts from the Lead Scoring Agent and prepare pre-call briefing documents for Manager discovery calls — within 4 hours of request

Requirements

Must-Have

3–5 years in B2B marketing operations, campaign management, account management, or digital agency project management

Demonstrated experience managing multiple client campaigns simultaneously — able to hold 6–8 active projects without dropping quality

Experience briefing and managing external partners or freelancers — content writers, designers, media buyers, data vendors

Strong written and spoken English — client-facing communication must be professional and credible

Proficiency with project management tools and CRM systems (Zoho CRM, Salesforce, HubSpot, or similar)

Experience with email marketing platforms (Brevo, Mailchimp, or similar) — able to build and review sequences, not just brief others

Analytical enough to read a campaign performance report and identify what is and isn't working

Strongly Preferred

Experience in B2B technology demand generation — understanding of how tech vendors think about pipeline, MQLs, and ROI

Familiarity with MENAT and/or APAC technology vendor landscape (cybersecurity, cloud, networking, AI)

Experience with ABM (Account-Based Marketing) methodology and multi-touch outreach sequences

Exposure to LinkedIn Sales Navigator, WATI (WhatsApp Business API), or equivalent outreach tools

Understanding of content marketing — able to assess content quality, brief writers effectively, and review content against a target audience

Prior experience working with a remote or international leadership team (e.g., reporting to a manager in a different country)

📌 GEC Digital Ops Executive (Bhubaneswar)
🏢 GEC MEDIA GROUP
📍 Bhubaneswar