About The Company

Who are we?

Myntra is India’s leading fashion and lifestyle platform, where technology meets creativity. As pioneers in fashion e-commerce, we’ve always believed in disrupting the ordinary.

We thrive on a shared passion for fashion, a drive to innovate to lead, and an workplace that empowers each one of us to pave our own way. We’re bold in our thinking, agile in our execution, and collaborative in spirit.

Here, we create MAGIC by inspiring vibrant and joyous self-expression and expanding fashion possibilities for India, while staying true to what we believe in.

We believe in taking bold bets and changing the fashion landscape of India. We are a company that is constantly evolving into newer and better forms and we look for people who are ready to evolve with us.

From our humble beginnings as a customization company in 2007 to being technology and fashion pioneers today, Myntra is going places and we want you to take part in this journey with us.

Working at Myntra is challenging but fun - we are a young and dynamic team, firm believers in meritocracy, believe in equal opportunity, encourage intellectual curiosity and empower our teams with the right tools, space, and opportunities.

- On-App Demand Generation
- Search

– Influence search ranking, browse, and recommendation signals for HOB SKUs

– Build a systematic approach to indexing, tagging, and content quality that improves organic discovery

- HOB SIS Ownership – HOB brand storefronts, editorial pages, and brand universe experiences





– Anchor placements in category pages and high-intent browse journeys

- Merchandising & Platform Integrations + CRM – HOB-first slots in sale events (EORS, Big Fashion Festival, Tier 3 Sales)

– Negotiating and tracking differentiated visibility commitments with platform/product teams like tower days

- Cross-Sell & Affinity-Based Demand – Use purchase + browse data to build HOB brand affinity clusters

– Drive intelligent next-best-product recommendations across HOB portfolio

- Demand Shaping – Identify traffic opportunities and RCA input gaps in actuals to solve for BUs lagging on traffic and RCA on inputs

– Define playbooks for Marq. Non Marq and Tail Brands to drive awareness and shape when required

Off-App Demand Generation & Brand Collabs

Build brand pull that brings customers to Myntra for HOB brands — not just capturing demand already on the platform. Own the HOB marketing budget and brief, and build cultural moments through collabs that create disproportionate brand heat.

Key Threads

- HOB Marketing Budget Ownership – Define and own a dedicated HOB marketing budget — operate as budget owner, not requester





– Liaise with Myntra Marketing as a brand house partner with clear ROAS and brand equity targets

- Social & Earned Media – Brand SEO — 'Roadster jeans', 'Here&Now; shirts' should rank on Google

– Social brand handles with genuine editorial voice and community focus

- Brand Collabs — Celebrity, IP & Brand Partnerships
- – Co-creation capsule collections with celebrities (beyond endorsement)

– IP licensing plays — sports (IPL, Olympics), entertainment (OTT, film), gaming

– Brand × brand unexpected collabs that drive earned media

- Merchandising and Sales Strategy:
- Own pricing strategy based on market potential, consumer insights, margins or competitive signals
- Drive necessary category led promotions
- Identify the growth areas and new business scope within the existing category
- Expand selection, enable its discovery and ensure conversion

Relationship Management

- Lead the team to identify strategic partners and negotiate better terms of trade
- Create a comprehensive Vendor management strategy and governance framework
- Put in processes & metrics to scale the business
- Use technology to scale operations and expand selection
- Work with Supply Chain teams to ensure product availability

Collaborative Partnership

- Liaise with cross functional team members (Revenue/Growth/ Supply Chain and Marketing)
- People leadership
- Build, retain and groom a strong team to deliver across functions
- Set goals, define KPIs and ensure team tracks effectively towards goals

Required Skills

Marketing, Merchandising

📌 Senior Manager- Category Marketing (Bengaluru)
🏢 Myntra
📍 Bengaluru