Job Title: Digital Marketing Expert (Equity-Based)

Company: HiWox
Location: Remote (India) / Hybrid (Preferred: Bhubaneswar, Odisha)
Commitment: Part-Time (20–25 Hours/Week) | Founding Team | Equity-Based

About HiWox

HiWox is building a next-generation HealthTech platform focused on preventive healthcare, AI-powered health intelligence, and holistic wellness through the 9 Dimensions of Wellness.

We are not building just another healthcare company.

Our vision is to create an integrated ecosystem that combines healthcare professionals, diagnostics, wearable technology, behavioral science, and AI to help individuals, corporates, hospitals, educational institutions, and wellness partners achieve measurable health outcomes.

As a Digital Marketing Expert, you will be responsible for building HiWox's complete digital growth engine—from awareness and lead generation to customer acquisition, automation, retention, and community building.

Key Responsibilities Performance Marketing

- Plan, execute, and optimize campaigns across Meta Ads, Google Ads, LinkedIn Ads, YouTube Ads, and other digital channels.
- Improve customer acquisition through data-driven campaign optimization, audience targeting, retargeting, and A/B testing.
- Continuously monitor CAC, CPL, ROAS, CTR, conversion rates, and customer retention metrics.

Growth Marketing & Lead Generation

- Build end-to-end marketing funnels for individual wellness programs, corporate wellness, hospitals, gyms, and healthcare partnerships.
- Create lead generation systems using landing pages, WhatsApp marketing, email marketing, webinars, and marketing automation.
- Develop referral programs and growth strategies to increase qualified leads and recurring customers.

Content Distribution & SEO

- Execute content distribution strategies across LinkedIn, Instagram, Facebook, YouTube, and other digital platforms.
- Work closely with healthcare professionals, content creators, designers, and the branding team to maximize content reach.
- Improve website traffic and organic visibility through SEO, blogs, and content optimization.

Marketing Automation & Analytics

- Set up CRM workflows, lead nurturing systems, email automation, and customer engagement journeys.
- Build dashboards to measure campaign performance, attribution, customer journeys,



and marketing ROI.
- Use analytics to identify opportunities for continuous improvement.

Founder Branding & Community Building

- Support founder-led branding through LinkedIn, podcasts, webinars, healthcare events, and strategic collaborations.
- Build communities around preventive healthcare, wellness, fitness, and digital health.
- Develop partnerships with healthcare professionals, hospitals, corporates, educational institutions, and wellness organizations.

Cross-Functional Collaboration

- Work closely with product, AI, healthcare, branding, content, and business development teams.
- Continuously explore AI-powered marketing tools, automation platforms, and emerging digital marketing trends.

Who Should Apply?

- Bachelor's or Master's degree in Marketing, Digital Marketing, Business Administration, Communications, or a related field.
- 2–6+ years of experience in digital marketing, performance marketing, growth marketing, or demand generation.
- Strong understanding of marketing funnels, customer acquisition, analytics, and automation.
- Entrepreneurial mindset with the ability to build and execute marketing strategies independently.
- Passion for HealthTech, preventive healthcare, AI, or wellness is an added advantage.

Preferred Skills

- Meta Ads Manager
- Google Ads & Google Analytics (GA4)
- LinkedIn Ads
- SEO & SEM
- Email & WhatsApp Marketing
- CRM & Marketing Automation
- Landing Page Optimization
- Google Tag Manager
- Looker Studio / Power BI
- AI-powered Marketing Tools
- Copywriting & Content Distribution

Immediate Priorities (First 90 Days)

- Build and launch digital campaigns for HiWox's wellness programs and B2B healthcare services.
- Create high-converting landing pages and customer acquisition funnels.
- Implement CRM, lead nurturing, and marketing automation systems.
- Develop a content distribution strategy across LinkedIn, Instagram, YouTube, and WhatsApp.




- Build dashboards to monitor marketing performance and optimize campaign ROI.
- Support founder branding and generate qualified leads from hospitals, corporates, gyms, consultants, and individual customers.

What You'll Gain

- Become a founding member of a mission-driven HealthTech startup.
- Equity ownership with long-term wealth creation potential.
- Work directly with the founder to build HiWox's marketing strategy from the ground up.
- Gain hands-on experience in AI-driven marketing, automation, analytics, branding, and startup growth.
- Play a key role in establishing HiWox as a trusted preventive healthcare brand.

Equity-Based Prospect

This is an equity-only founding team role.

There is no fixed salary during the initial bootstrapping phase. Compensation will be introduced after fundraising and revenue stabilization.

Our onboarding process includes:

- 3–4 strategic discussions with the founder.
- A 1-month NDA-based collaboration phase to evaluate execution capability, ownership, strategic thinking, and long-term alignment.
- Long-term founding team agreement.
- Equity allocation based on contribution, expertise, and commitment.
- A 5-year vesting structure for all core founding members.

Ideal Candidate Profile

We are looking for someone who:

- Has experience building and scaling digital marketing systems for startups or high-growth businesses.
- Can independently plan, execute, analyze, and optimize customer acquisition campaigns.
- Understands performance marketing, automation, branding, and content distribution equally well.
- Thrives in a startup environment where ownership, experimentation, and measurable execution are valued.
- Bonus if you have experience in HealthTech, Digital Health, WellnessTech, Healthcare, SaaS, or founder-led brands.

We're Looking For

We are not looking for someone who simply runs advertisements or schedules social media posts.

We are looking for a founding Digital Marketing Expert who can build HiWox's complete digital growth engine, establish scalable customer acquisition systems, strengthen founder branding, optimize every stage of the marketing funnel, and help position HiWox as one of India's most trusted preventive healthcare platforms.

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