KEY RESPONSIBILITIES

1. Campaigns & Advertising

▸ Plan and execute end-to-end online and offline advertising campaigns for Satchmo Holdings.

▸ Design targeted campaigns for recent product launches, seasonal promotions, and key trade events.

▸ Develop entry-marketing strategies for new markets or product categories as the company scales.

▸ Plan, execute, and measure A/B tests and conversion experiments to continuously improve campaign ROI.

2. Digital Marketing & Social Media

▸ Build and maintain brand presence across Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.

▸ Plan and manage paid digital campaigns — Meta Ads, Google Ads, influencer collaborations — within budget.

▸ Track and report campaign performance against KPIs using Google Analytics, Meta Business Suite, and similar tools.

▸ Collaborate with design and content teams to create compelling landing pages, emailers, and digital collateral.

▸ Drive customer acquisition and engagement through SEO/SEM, email marketing, and content marketing.

3. Content Creation & Brand Management

▸ Develop brand-aligned content — product storytelling, recipes, behind-the-scenes, testimonials — for all channels.

▸ Uphold brand identity, visual standards, and tone of voice across all media and communication touchpoints.





▸ Manage creation and distribution of marketing assets: brochures, packaging inserts, in-store materials, and merchandise.

▸ Coordinate product photography and videography shoots in line with brand guidelines.

4. Public Relations & Communications

▸ Support PR initiatives — media pitches, press releases, industry events, and corporate communications.

▸ Build and maintain relationships with food bloggers, media houses, influencers, and key industry stakeholders.

▸ Draft brand communications including press releases, newsletters, media kits, and blog articles.

5. Vendor & Agency Coordination

▸ Coordinate with creative agencies, media vendors, print suppliers, and digital partners from brief to delivery.

▸ Negotiate quotations, manage timelines, and ensure quality of marketing deliverables.

▸ Collaborate cross-functionally with the Sales, Product, and Operations teams on marketing support needs.

6. Market Research & Reporting

▸ Monitor competitor marketing activities, emerging food trends, and consumer insights to shape campaign strategy.

▸ Prepare monthly marketing performance reports covering reach, engagement, leads, and campaign ROI.

▸ Support primary and secondary market research to evaluate brand health and customer perception.

📌 Marketing Trainee (Bengaluru)
🏢 Happiest Resume
📍 Bengaluru