Role Summary
As a Senior Brand Manager on the XCM team, you will own end-to-end marketing strategy and execution for high-visibility campaigns. You will partner with cross-functional teams including media, creative, insights, and business stakeholders to develop integrated marketing plans that deliver measurable business impact. This role requires a self-starter who can identify opportunities, set initiatives, and operate with minimal oversight at the director/VP level

Key job responsibilities
• Define and lead marketing strategy for assigned campaigns/programs, ensuring alignment with broader XCM portfolio objectives and business goals
• Develop integrated communication briefs (ICBs) informed by customer insights, business problems, and objectives
• Partner with media, creative, and production teams to oversee creative development and campaign execution across channels (TV, digital, OOH, social, etc.)
• Own experimentation roadmaps to unlock current insights and optimize campaign performance against KPIs
• Analyze campaign performance data, conduct deep dives,



and translate findings into actionable recommendations
• Produce strategic narratives, documents, and presentations for director/VP-level reviews (6-pagers, QBRs, etc.)
• Drive cross-functional alignment with business teams, central marketing teams, and external agency partners
• Identify and propose new marketing segment opportunities and scalable processes
• Manage and optimize marketing investment to deliver against business objectives (RCV, OPS, customer acquisition)

About the team
The XCM team ensures that our mass communications deliver the right message, at the right time, to the right customers whilst driving our business forward. We proactively plan to address new marketing segment opportunities, react to unforeseen challenges, and partner with internal and external creative and media teams to align plans against communication briefs and flight them in a measurable way across the entire XCM portfolio.

📌 Senior Brand Manager, IN PLX (Bengaluru)
🏢 ASSPL - Karnataka
📍 Bengaluru