Key Responsibilities

∙Develop and execute the organization's overall digital marketing strategy aligned with business

and sales objectives.

∙Lead, mentor, and manage a team of approximately 20 digital marketing professionals, including

performance marketers, SEO specialists, content creators, social media managers, designers, and

CRM executives.

∙Drive qualified lead generation across multiple real estate projects through paid and organic

digital channels.

∙Plan, execute, and optimize campaigns across Google Ads, Meta, LinkedIn, YouTube, and other

relevant platforms.

∙Manage digital marketing budgets and ensure maximum ROI through data-driven decision-

making.

∙Collaborate closely with Sales, CRM, Branding, and Project teams to improve lead quality and

conversion rates.

∙Oversee SEO, SEM, website optimization, landing pages, content marketing, email marketing,

and marketing automation initiatives.

∙Monitor campaign performance, customer acquisition cost (CAC), cost per lead (CPL), return on

ad spend (ROAS), and other key performance indicators.





∙Implement attribution models and analytics frameworks using tools such as Google Analytics 4,

Google Tag Manager, and CRM dashboards.

∙Work with agencies, media partners, technology vendors, and internal stakeholders to ensure

seamless campaign execution.

∙Build solid remarketing, lead nurturing, and customer engagement strategies.

∙Stay updated on digital marketing trends, AI tools, and emerging technologies relevant to the

real estate industry.

∙Ensure compliance with advertising guidelines, privacy regulations, and brand standards.

Key Performance Indicators (KPIs)

∙Qualified lead generation volume and quality

∙Cost per Lead (CPL)

∙Customer Acquisition Cost (CAC)

∙Return on Ad Spend (ROAS)

∙Website traffic and conversion rates

∙Lead-to-site visit conversion

∙Site visit-to-booking conversion

∙Team productivity and performance

∙Campaign ROI and budget utilization

∙Brand visibility and digital engagement metrics

📌 digital marketing head (Gurugram)
🏢 Happiest Resume
📍 Gurugram