Position: Brand Strategy & Media Planning

Industry: Digital Marketing Agency

Location: Bangalore

Experience: 3+ Years

Employment Type: Full-Time

Job Summary We are looking for a strategic and analytical Brand Strategy & Media Planning Executive to join our growing team in Bangalore. The ideal candidate will have experience in developing integrated media strategies, conducting market research, and creating data-backed brand positioning. You will play a key role in building communication strategies, planning media investments, and driving business growth through effective digital marketing initiatives. Key Responsibilities  Develop and execute integrated digital media strategies aligned with client business objectives.  Prepare Annual Operating Plans (AOPs) for media investments and campaign planning.  Create brand positioning frameworks and compelling go-to-market strategies.  Conduct audience segmentation to identify growth opportunities across metro and Tier 2/3 markets.  Plan and optimize media channel mix across digital platforms to maximize reach, engagement, and Return on Ad Spend (ROAS).  Analyze market trends, consumer behaviour, industry insights, and competitor activities to develop actionable recommendations.  Conduct secondary research and generate strategic insights to support business decisions.



 Collaborate with creative, performance marketing, and client servicing teams for successful campaign execution.  Monitor campaign performance and recommend optimization strategies based on data and analytics.  Present strategic recommendations and campaign insights to internal teams and clients. Required Skills & Qualifications  Bachelor's or Master's degree in Marketing, Business Administration, Mass Communication, or a related field.  3+ years of experience in Brand Strategy, Media Planning, Performance Marketing, or Digital Marketing.  Agency experience will be preferred.  Strong understanding of digital marketing channels including Google Ads, Meta Ads, LinkedIn, YouTube, and Programmatic Media.  Excellent research, analytical, and problem-solving skills.  Experience in consumer behaviour analysis, market research, trend analysis, and competitive benchmarking.  Robust knowledge of media planning, audience targeting, and campaign optimization.  Ability to translate data and research into actionable business strategies.  Excellent communication, presentation, and stakeholder management skills.  Proficiency in Microsoft Excel, PowerPoint, Google Analytics, and media planning tools is an advantage

📌 Brand Strategy & Media Planning (Bengaluru)
🏢 Happiest Resume
📍 Bengaluru