We are seeking a highly skilled Brand Strategy & Media Planning Specialist to develop and lead integrated digital media strategies and Annual Operating Plans (AOPs) across key consumer-facing channels.

The ideal candidate will have a strong research orientation, with the ability to synthesise market, consumer, category, and competitor insights into actionable strategy.

This role requires experience in secondary research, consumer behaviour analysis, trend spotting, and insight generation.

The successful candidate will be responsible for building positioning frameworks, go-to-market narratives, and audience segmentation models to unlock growth in both metro and Tier 2/3 markets.

They will also plan channel mix and communication strategies to drive maximum impressions and Return on Ad Spend (ROAS) through optimized media execution.

The Brand Strategy & Media Planning Specialist will work closely with cross-functional teams to develop and implement media plans that meet business objectives.

They will also be responsible for analysing market trends, consumer behaviour, and competitor activity to inform media strategy.

The ideal candidate will have a strong understanding of digital media channels, including social media, search engine marketing, and programmatic advertising.

They will also have experience with media planning tools and software, such as comScore, Nielsen, and Google Analytics.

The Brand Strategy & Media Planning Specialist will be a key member of the marketing team,



working closely with the brand team to develop and implement marketing strategies that meet business objectives.

They will also be responsible for analysing the effectiveness of marketing campaigns and providing insights to inform future marketing strategies.

The ideal candidate will have a strong understanding of marketing principles, including segmentation, targeting, and positioning.

They will also have experience with marketing automation tools and software, such as Marketo and Pardot.

The Brand Strategy & Media Planning Specialist will be a highly motivated and results-driven individual who is passionate about marketing and media.

They will have a strong understanding of the marketing landscape and be able to think strategically about how to drive business growth through marketing.

The ideal candidate will have excellent communication and project management skills, with the ability to work effectively in a fast-paced setting.

They will also have a strong understanding of data analysis and be able to interpret data to inform marketing strategies.

The Brand Strategy & Media Planning Specialist will be a key member of the marketing team, working closely with the brand team to develop and implement marketing strategies that meet business objectives.

They will also be responsible for analysing the effectiveness of marketing campaigns and providing insights to inform future marketing strategies.

📌 Brand Strategy & Media Planning Specialist (Bengaluru)
🏢 Happiest Resume
📍 Bengaluru