Role Overview

We are seeking a high-impact Performance Marketing Specialist to own and scale our paid acquisition strategy across Google, LinkedIn, and Meta. This role is critical to driving qualified B2B leads for our IT services portfolio and requires someone who can independently manage multi-channel campaigns, optimize for pipeline ROI, and communicate results to leadership.

Key Responsibilities

Plan, execute, and optimize paid campaigns across Google Ads, LinkedIn Ads, and Meta (B2B focus)

Own monthly ad budgets and ensure spend efficiency with a focus on CPL and ROAS

Develop audience segmentation strategies targeting CIOs, CTOs, and procurement decision-makers

Run A/B tests on ad creatives, copy, landing pages, and CTAs

Collaborate with content and design teams to produce conversion-focused ad assets

Build performance dashboards and deliver regular reports to leadership





Manage retargeting campaigns and lead nurture flows in coordination with marketing automation

Evaluate and onboard new ad platforms or performance tools as needed

Requirements

5–10 years of performance marketing experience, with robust B2B focus

Hands-on expertise in Google Ads (Search, Display, YouTube), LinkedIn Campaign Manager, Meta Ads Manager

Experience managing budgets of ₹50L+ per month

Strong analytical skills — comfortable with GA4, Google Tag Manager, HubSpot / Salesforce data

Proven ability to reduce CPL while scaling lead volume

Understanding of B2B sales cycles and ABM (Account-Based Marketing) concepts

Google Ads and/or LinkedIn Marketing certifications preferred

📌 Performance Marketing (Chennai)
🏢 Proeze
📍 Chennai