About The Opportunity

A rapid-scaling edtech innovator powering the future of career readiness in India, we design high-impact digital learning experiences that accelerate professional growth for millions. Our marketing engine drives user acquisition, retention, and conversion through data-led experimentation, personalized messaging, and performance-first campaigns across Meta, Google, TikTok, and emerging channels. We're building a growth team that turns insights into revenue, and we need a Performance Marketing & Growth Manager to own the playbook. Role & Responsibilities

- Own end-to-end performance marketing: plan, execute, optimize, and report on paid campaigns across Meta, Google Ads, TikTok, and programmatic platforms to hit CAC and ROAS targets.
- Design and manage A/B tests across creatives, audiences, landing pages, and funnels to unlock conversion lifts and reduce drop-offs.
- Collaborate with product and design teams to build and iterate growth loops — from onboarding to activation to monetization.
- Use GA4, Meta Ads Manager, Google Analytics, and SQL (or no-code tools like Supermetrics) to extract insights, track KPIs,



and forecast performance.
- Manage ad spend allocation across channels, test recent formats (UGC, reels, shoppable ads), and scale high-performing creatives using dynamic creatives and audience segmentation.
- Develop and maintain growth playbooks that document experiment learnings, attribution models, and scalable frameworks for future campaigns.

Skills & Qualifications

Must-Have

- Meta Ads Manager
- Google Ads
- GA4
- Facebook Pixel
- A/B Testing
- Conversion Rate Optimization
- ROI Analysis
- CRM Tools (HubSpot/Salesforce)

Preferred

- TikTok Ads
- SQL
- Looker Studio

Benefits & Culture Highlights

- Work with India's top-edtech growth team — fast-paced, experiment-driven, and impact-focused.
- Unlimited learning budget + quarterly offsites + flexible Fridays.
- Direct ownership of growth levers — your decisions move the needle on revenue.

Skills: google,learning,sql,google ads,campaigns,performance marketing,edtech,design,revenue,a/b testing

📌 Performance Marketing & Growth Manager (Pune)
🏢 Careerblock
📍 Pune