About BLive

BLive is India's leading electric mobility platform, enabling businesses, entrepreneurs, and riders to participate in the EV ecosystem through technology, fleet ownership, and end-to-end operations.

With 5,000+ EVs, operations across multiple cities, and the launch of BLive PRIME, we're building more than an EV company—we're building India's electric mobility ecosystem.

We're now looking for a brand manager to help make BLive one of India's most admired and aspirational brands.

Role Overview

We're looking for a creative thinker and strategic marketer who can build memorable campaigns, shape brand perception, and create stories that people remember.

This role goes beyond managing social media or creatives. You'll be responsible for defining how India experiences the BLive brand across every touchpoint—from digital campaigns and events to PR, influencer collaborations, customer stories, and brand activations.

If you love building brands that people admire rather than recognise, we'd love to meet you.

Key Responsibilities

1. Brand Strategy

- Own and drive the overall BLive brand strategy.
- Develop positioning that differentiates BLive in the EV and mobility ecosystem.
- Ensure consistency across all brand communication.

2. Campaign Development

- Conceptualise and execute integrated brand campaigns.
- Build campaigns around entrepreneurship, sustainability, innovation, and mobility.
- Lead annual, seasonal,



and product launch campaigns.

3. Content & Storytelling

- Build compelling brand narratives.
- Develop customer stories, founder stories, and thought leadership content.
- Work closely with content, design, and video teams.

4. Influencer & Celebrity Marketing

- Identify and execute influencer collaborations.
- Build celebrity-led campaigns.
- Manage brand ambassadors and strategic partnerships.

5. PR & Brand Visibility

- Work with PR agencies.
- Develop media-worthy brand stories.
- Drive earned media opportunities.

6. Brand Experience

- Ensure a consistent brand experience across:
- Events
- Franchise touchpoints
- Customer communications
- Sales collateral
- Digital assets
- Office branding
- Hub branding

7. Research & Insights

- Track industry trends and consumer behaviour.
- Monitor brand perception and competitor activity.
- Recommend opportunities to strengthen brand positioning.

What We're Looking For

- 5–8 years of experience in brand marketing.
- Experience in consumer brands, startups, automotive, mobility, technology, or high-growth businesses.
- Solid understanding of integrated marketing campaigns.
- Excellent storytelling and communication skills.
- Experience working with agencies, creators, PR, and production houses.
- Ability to think strategically while executing at speed.
- Passion for building brands from the ground up.

📌 Brand Manager (Bengaluru)
🏢 BLive
📍 Bengaluru