Job Description: Growth and Performance Marketing Executive

Team: Spectacom (Zuzumonk D2C, SnapdMe)

Type: Full-time, hands-on individual contributor

Role summary

Owns day to day paid growth and creative for Zuzumonk & SnapdMe This is a rare full-stack marketing role: the person runs the Meta ad account, produces the ad creative themselves (video and static), reads the data every day, and feeds fixes back into the site and the creative. Equal parts performance marketer, creative producer, and analyst. Suits someone who can go from a spreadsheet to a finished reel in the same day.

Key responsibilities

Paid performance marketing (core)

Own the Meta and Instagram ad account end to end: campaign structure, budgets, audiences, bidding, prospecting and retargeting.

Run disciplined creative testing (push-delivery on new creative, ABO isolation, serial testing, never a flood), respecting the learning phase.

Manage retargeting: custom audiences, exclusions, warm-audience frequency, offer and code management (ZUZUMONK10).

Judge performance over a period, never a single day. Reconcile Meta against Razorpay (the source of truth) and report rolling 7 day and week over week trends, cost per sale, CTR, frequency, ATC.

Protect proven winners, cut money pits on lifetime plus recency evidence, not blended averages.

Creative production (core)

Produce short-form video ads (vertical reels) and static ads in-house, on brand, to a professional finish.

Maintain strict brand consistency: brand-kit fonts and colours only, correct logo usage, human finish (no AI tells, no em dashes in copy).

Turn a proven winning format into fresh variants at pace (clone, refresh, beat-sync audio).

Write ad copy: primary text and headlines matched to each creative angle.

Analytics and CRO

Daily read of Microsoft Clarity plus Meta exports.



Diagnose the funnel (session to PDP to ATC to checkout to purchase) and surface the real constraint.

Keep a rolling changelog and daily performance log so every change is judged before and after.

Feed site and checkout fixes back to the dev and product team (payment completion, entry pages, merchandising).

Content and brand

Website content and section builds (product pages, brand story, how-it-is-made), modelled on best-in-class D2C brands.

Organic Instagram support: reel concepts, captions, posting standards.

Cross-project

Support SnapdMe (event-photo AI) launch and ads.

Occasional lead and data work for the wider group (event participant research, list building).

Must-have skills

Hands-on Meta Ads Manager: campaign build, audiences, retargeting, budget and bid strategy, reading delivery and learning phase.

Comfort with data: pivoting ad exports, reconciling numbers across tools, period-based analysis, not reacting to daily noise.

Creative production ability: can actually make ads (video editing and static design), not just brief them out.

Strong copywriting for ads and web, on brand voice.

Ownership mindset. This role is trusted to run the account and make calls.

Nice to have

D2C or performance-marketing experience (Shopify/Saleor, Razorpay funnel).

Comfort with lightweight tooling: ffmpeg, a video framework (Remotion or similar), simple scripting or willingness to learn, AI creative tools (verify India availability and genuine free tiers before adopting).

Familiarity with the fitness, sports, or events space.

What success looks like in the first 90 days

Holds or improves cost per sale on Zuzumonk while keeping the account clean (a lean set of tested creatives, not a flood).

Ships recent on-brand creative regularly and keeps a proven winner-format pipeline running.

Reliable weekly reporting the manager can trust, reconciled to Saleor.

Site and checkout friction surfaced and pushed to the dev team.

📌 Growth & Performance Marketing Executive (Gurugram)
🏢 Spectacom Global Private
📍 Gurugram