The Core Responsibilities For The Job Include The Following

Be the Face of BeBetta:

- Appear on camera for reels, POVs, brand videos, stories, and live content - you are the personality behind the brand.
- Represent BeBetta's voice consistently across Instagram, YouTube, LinkedIn, and wherever our audience lives.
- Build a personal-brand-style presence for BeBetta that people connect with.

Create And Coordinate Content

- Shoot and create content: Reels, behind-the-scenes, trending formats - in front of and behind the camera.
- Brief and work with our in-house graphic designer and video editor to get content produced at speed.
- Plan content calendars and own end-to-end execution across platforms.

Outreach And Community Building

- Proactively identify and reach out to gaming creators, influencers, and communities for collabs - you make the first move.
- Slide into DMs, pitch ideas, and build relationships with creators and brand partners.
- Engage the community - respond, repost, and react - keep our gamer audience talking.
- Spot collaboration opportunities and bring them to the table before being asked.

Trend And Growth

- Catch trends early - spot what's about to blow up before it hits the Explore page.
- Blend BeBetta into memes and creator collabs without making it feel like an ad.
- Track content performance and use insights to improve week on week.

What Winning Looks Like

- People recognise you as the face of BeBetta.
- Your outreach leads to real creator collabs and community growth.




- Your content drives follows and engagement, not just views.
- You move from execution to ideas strategy.

Requirements

- Comfortable shooting and editing short-form video (CapCut, Reels editor, or similar).
- Active and engaged on at least one social platform.
- Ability to brief designers and video editors effectively.
- Basic understanding of content analytics and performance.

On-Camera Presence (non-negotiable)

- Naturally comfortable and confident in front of the camera
- Expressive, relatable, and able to hold attention
- Not afraid to show personality on screen

Outreach Mindset (non-negotiable)

- Proactive - you reach out without being asked.
- Not afraid to DM a stranger, pitch a bold idea, or follow up.
- Relationship-builder who can turn a cold DM into a collab.

Creative Sense

- Eye for framing, pacing, and storytelling in short-form.
- Ability to generate content ideas and pitch them confidently.

Mindset (most Important)

- You learn rapid and adapt even faster.
- You're open to feedback and iteration.
- You're curious about what makes content actually perform.
- You're bold, proactive, and self-driven.

Bonus Points

- You have your own social presence (any platform, any size).
- You've done creator outreach or brand collabs before.
- You watch and break down reels / short-form content for fun.
- You've experimented with AI tools for content creation.
- Interest or experience in gaming culture.

This job was posted by Career Shah from BeBetta.

📌 Social Media Executive (Bengaluru)
🏢 BeBetta
📍 Bengaluru