Job Description (JD)
Division: CSD & CPC
Position: Sales Officer (SO)
Function: Sales
Industry:FMCG
Headquarter: Bhubaneswar
Reporting To: Area Sales Manager / Regional Sales Manager Job Purpose The Sales Officer (SO) – CSD & CPC will be responsible for driving business through the Canteen Stores Department (CSD) and Consumer Products Channel (CPC) by achieving sales targets, managing distributors, ensuring product availability, servicing Unit Run Canteens (URCs), and building solid relationships with channel partners. Key Responsibilities * Achieve monthly, quarterly, and annual primary and secondary sales targets.
* Manage CSD depots, Unit Run Canteens (URCs), and CPC distributors.
* Ensure timely product availability, billing, stock management, and order execution.
* Expand business through institutional and CSD channels.
* Execute trade promotions, merchandising,
and visibility initiatives.
* Build and maintain strong relationships with CSD authorities, distributors, and trade partners.
* Monitor inventory, collections, claims, and operational efficiency.
* Track competitor activities and identify business growth opportunities.
* Ensure timely sales reporting and MIS updates. Experience Required * 3–6 years of relevant experience in FMCG Sales.
* Experience in handling CSD, CPC, Institutional Sales, or General Trade will be preferred.
* Strong distributor management and channel development experience. Educational Qualification * Graduate in any discipline.
* MBA/PGDM will be an added advantage.