- Create and manage new user acquisition, and retargeting campaigns on paid social (i.e. Facebook, Google, Snapchat, TikTok) and ad network platforms (i.e. Unity, Applovin, Vungle)
- Lead the optimization efforts across creative, geo, platform, and channel to maximize returns and scale products and deliver performance at scale.
- Develop relationships with advertising partners and networks to test new traffic sources
- Conduct industry research and present actionable findings
- Collaborate with engineers and ML engineers to identify opportunities for automation and process improvements
- Drive innovation on game division level investments
- Support the creative direction of our advertising asset needs to ensure top performance

What You Bring:

- 4-6 years of experience managing mobile growth marketing campaigns.
- Experience managing marketing campaigns with Facebook, Google, Apple, Paid Social and other ad networks and DSPs.




- Experience in using advanced and privacy protected mobile measurement approaches such as SKADnetwork, Google Privacy Sandbox and Media Mix tools is a plus.
- Blend of creativity and metrics-driven approach to problem solving.
- Experience managing seven-figure marketing budgets.
- Experience scaling UA campaigns worldwide.
- Passion for mobile games is a must.
- Strong Excel and SQL skills required.
- Strong analytical and reporting skills.
- Passion for and experience with using emerging technologies
- Collaborative personality that thrives in a highly cross functional, cross-cultural environment
- Ability to prioritize and meet deadlines in a fast-paced environment
- Comfortable working in a fast-paced and highly dynamic environment.

Skills: Sql, Excel, Reporting Skills, Mobile Games, Marketing Budget

Experience: 4.00-6.00 Years

📌 Senior User Acquisition Manager (Bengaluru)
🏢 Zynga
📍 Bengaluru