Job Title: Chief Marketing Officer (CMO) – Equity-Based

Company: Kefilo
Location: Remote (India) / Hybrid (Preferred: Bengaluru, Hyderabad or Bhubaneswar)
Commitment: Part-time (20–25 Hours/Week) | Founding Team | Equity-Based

About Kefilo

Kefilo is building a next-generation NutritionTech company focused on functional nutrition, preventive healthcare, food innovation, AI, and human transformation.

We are not building just another healthy food brand or cloud kitchen.

Our vision is to build India's most trusted nutrition ecosystem by combining personalized nutrition, technology, behavioral science, AI, and healthy food into one integrated platform. Our flagship offering is a 90-Day Transformation Program designed to help individuals achieve measurable health outcomes through structured nutrition, accountability, and lifestyle interventions.

As our Chief Marketing Officer (CMO), you will lead the entire marketing function, define our go-to-market strategy, build a premium consumer brand, and drive customer acquisition, retention, and long-term growth.

Key Responsibilities Marketing Strategy & Growth

- Define and execute Kefilo's long-term marketing and brand strategy.
- Build a scalable customer acquisition engine for both B2C and B2B segments.
- Develop go-to-market strategies for the 90-Day Transformation Program, future grocery management services, and other product launches.
- Identify new growth channels, partnerships, referral programs, and expansion opportunities.

Performance Marketing

- Lead end-to-end performance marketing across Meta Ads, Google Ads, LinkedIn Ads, YouTube, SEO, email marketing, and marketing automation.
- Optimize the complete marketing funnel, from awareness and lead generation to conversion, retention, and referrals.
- Continuously improve CAC, LTV, ROAS, conversion rates, and customer retention using data-driven experimentation.

Brand Building & Storytelling

- Position Kefilo as a premium NutritionTech and preventive healthcare brand.
- Build founder-led branding through LinkedIn, podcasts, webinars, PR, and thought leadership.
- Lead storytelling around customer transformations, scientific nutrition, product innovation, and community impact.
- Ensure consistent messaging across digital, offline, and partner channels.

Community & Partnerships

- Build and nurture communities of customers, nutritionists, fitness professionals, doctors, creators, and corporate partners.




- Develop influencer marketing, affiliate programs, ambassador networks, and strategic collaborations.
- Build relationships with media houses, wellness organizations, healthcare professionals, and startup ecosystems.

Marketing Operations

- Build marketing dashboards, reporting systems, campaign analytics, and growth experiments.
- Define marketing KPIs, OKRs, attribution models, and customer journey analytics.
- Manage budgets, agency relationships, freelancers, and internal marketing teams.

Team Leadership

- Recruit, mentor, and lead branding, content, digital marketing, performance marketing, community, and design teams.
- Create a culture of experimentation, ownership, creativity, and measurable execution.
- Work directly with the founder to align marketing with product, sales, fundraising, and long-term business goals.

Who Should Apply?

- Bachelor's or Master's degree in Marketing, Business Administration, Communications, Digital Marketing, or related fields.
- 6–12+ years of experience in marketing, growth, branding, or GTM strategy.
- Experience leading marketing for startups, D2C brands, HealthTech, FoodTech, Wellness, SaaS, or consumer brands.
- Strong expertise in performance marketing, growth marketing, customer acquisition, branding, and analytics.
- Entrepreneurial mindset with the ability to build teams and systems from scratch.

Preferred Skills

- Meta Ads, Google Ads, LinkedIn Ads, SEO, CRM, email marketing, and marketing automation.
- Marketing analytics using GA4, Looker Studio, Mixpanel, HubSpot, or similar tools.
- Content strategy, founder branding, PR, influencer marketing, and community building.
- Customer lifecycle marketing and funnel optimization.
- Budget planning, forecasting, and ROI measurement.
- Excellent leadership, communication, and strategic thinking skills.

Immediate Priorities (First 90 Days)

- Develop Kefilo's complete GTM strategy for the 90-Day Transformation Program.
- Build a high-converting acquisition funnel across digital and offline channels.




- Launch founder branding initiatives and thought leadership campaigns.
- Build a content distribution system across LinkedIn, Instagram, YouTube, and partner communities.
- Establish marketing dashboards to track CAC, LTV, ROAS, retention, and campaign performance.
- Recruit and structure the initial marketing team and external partner ecosystem.
- Create scalable growth systems for customer acquisition and referrals.

What You'll Gain

- Become a founding leader in a fast-growing NutritionTech startup.
- Equity ownership with significant long-term wealth creation potential.
- Work directly with the founder on company strategy, fundraising, product launches, and national expansion.
- Build and lead the complete marketing organization from day one.
- Shape one of India's most trusted brands in preventive nutrition and lifestyle transformation.

Equity-Based Opportunity

This is an equity-only founding team role.

There is no fixed salary during the initial bootstrapping phase. Compensation will be be introduced after fundraising and revenue stabilization.

Our onboarding process includes:

- 3–4 strategic discussions with the founder.
- A 1-month NDA-based collaboration phase to evaluate strategic thinking, execution capability, leadership, and ownership.
- Long-term founding team agreement.
- Equity allocation based on contribution, expertise, and long-term commitment.
- A 5-year vesting structure for all core founding members.

Ideal Candidate Profile

We're looking for someone who has:

- Built or scaled a brand from an early stage.
- Led end-to-end marketing, including performance, branding, growth, and community.
- Managed cross-functional marketing teams with measurable business outcomes.
- Experience with subscription-based businesses, D2C brands, or health and wellness products is a solid advantage.
- Strong network across agencies, creators, media, and growth communities.

We're Looking For

We are not looking for someone who simply manages campaigns or advertising budgets.

We are looking for a founding Chief Marketing Officer who can build a category-defining brand, design scalable growth systems, create founder-led marketing, build high-performing teams, and establish Kefilo as India's leading NutritionTech company. As a founding team member, you will play a critical role in shaping the company's growth, market position, and long-term success.

📌 Chief marketing officer (Part-time, Equity only) (India)
🏢 Kefilo
📍 India