Heads Up For Tails (HUFT) is India's leading premium pet care brand, built on the belief that pets deserve the very best. From thoughtfully designed products to expert nutrition and wellness solutions, HUFT has become the go-to destination for India's growing community of pet parents — across its own stores, website, and every major marketplace.

We are a team that moves fast, thinks customer-first, and is deeply passionate about the lives of petsand the people who love them.

About the role

We're looking for a sharp, execution-focused Marketplace Manager to own HUFT's presence on Amazon and Flipkart — two of the biggest growth levers in our e-commerce business. This role sits at the intersection of performance marketing, catalog management, commercial negotiations, and data-driven decision-making.

The ideal candidate has cut their teeth on marketplace operations — they understand the levers that move revenue, the discipline required to manage a live P&L;, and the hunger to grow a brand in one of the most competitive retail environments in India.

Key Responsibilities

Amazon Advertising & Growth

- Build and manage end-to-end Amazon Ads strategy — Sponsored Products, Sponsored Brands, Sponsored Display, and DSP.
- Own keyword strategy, bid management, and campaign structuring across branded and non-branded terms.
- Drive Share of Voice (SOV) for priority categories and keywords; track impression share, CVR trends, and ROAS on a weekly basis.
- Identify and capitalize on emerging keyword opportunities, seasonal demand shifts, and white spaces in the category.
- Collaborate with the content and design teams to ensure creatives and A+ pages are conversion-optimized.

Revenue Growth & P&L; Ownership

- Own GMV and net revenue targets across Amazon and Flipkart; drive sustainable top-line growth without compromising on margin.
- Identify growth opportunities through category expansion, new product listings, bundle creation, and promotional mechanics.
- Manage platform promotions, deal events (Prime Day, Big Billion Days, festive sales), and negotiate deal-of-the-day and lightning deal slots.
- Monitor and optimize contribution margin — factoring in platform fees, ad spend, returns, and logistics costs.
- Set up and maintain dashboards tracking key metrics: revenue, orders, ASP,



conversion rate, return rate, and ad efficiency.

Relationship Management

- Serve as the primary point of contact for Amazon and Flipkart Key Account Managers.
- Negotiate for better visibility — homepage banners, search placements, category features, and promotional real estate.
- Build and maintain strong relationships with platform teams to stay ahead of policy changes, new features, and beta programs.
- Coordinate with HUFT's logistics and supply chain teams to meet platform SLAs and minimize penalties.

Catalog & Content Excellence

- Ensure 100% catalog health — accurate titles, bullet points, descriptions, backend keywords, and images aligned with platform guidelines.
- Drive A+ Content and Brand Store creation/optimization to improve conversion and brand storytelling.
- Own new product launches end-to-end on marketplaces — from listing creation and content approvals to initial ad pushes and ranking strategy.
- Conduct regular competitive audits to benchmark HUFT's catalog against key category players.

Inventory Intelligence

- Work closely with the supply chain and inventory planning teams to maintain optimal stock levels and avoid stockouts or overstock situations.
- Monitor inventory health on both marketplaces — FBA/FBF fill rates, stranded inventory, reorder triggers, and ageing stock.
- Flag demand signals from marketplace data (search trends, cart data, wishlist behavior) to inform forecasting and procurement decisions.
- Ensure smooth handoff between warehouse teams and platform fulfillment centers during high- demand periods.

Analytics & Reporting

- Own weekly and monthly business reviews — pulling data from Seller Central, Flipkart Seller Hub, and third-party tools to surface actionable insights.
- Track and diagnose shifts in CVR, SOV, and impression volume — connecting data anomalies to root causes and corrective actions.




- Work with BI and analytics partners to build scalable, automated reporting frameworks.
- Benchmark HUFT performance vs. category benchmarks and competitor activity on an ongoing basis

What We're Looking For

Must-Have Experience

- 2–4+ years of hands-on experience managing Amazon and/or Flipkart accounts for a consumer brand or marketplace-first business.
- Proven track record of managing Amazon Ads (Sponsored Products, Brands, Display) — not just setting up campaigns, but actively optimizing for efficiency and growth.
- Strong commercial acumen — comfortable reading a P&L;, understanding margin levers, and making trade-off decisions.
- Experience with Seller Central / Vendor Central and Flipkart Seller Hub — including catalog management, promotions, and FBA/FBF logistics.
- Data-first mindset — able to independently pull, interpret, and act on marketplace data without waiting for a BI team.

Good to Have

- Experience in the pet care, FMCG, D2C, or consumer lifestyle category.
- Familiarity with quick commerce platforms (Blinkit, Zepto, Swiggy Instamart) as an extension of marketplace thinking.
- Exposure to third-party tools like SellerApp, Helium 10, DataHawk, or similar.
- Prior experience working directly with Amazon/Flipkart KAMs and negotiating for platform support.

What Success Looks Like

In your first 30 days: You've audited the current state of HUFT's Amazon and Flipkart accounts —catalog health, ad account structure, sales trends — and presented a prioritized action plan.

In your first 90 days: You've shipped at least 2–3 high-impact changes (campaign restructuring, content upgrades, promotional wins) that show up in the numbers.

In your first 6 months: You're running the marketplaces P&L; with confidence, growing revenue while keeping ad efficiency in check, and have a strong working relationship with platform teams.

Why HUFT?

- Be part of one of India's most loved pet care brands at a genuinely exciting phase of growth.
- Work in a fast-moving, high-ownership setting where your decisions visibly move the needle.
- Collaborate with a passionate team that takes pets seriously — and has fun doing it.
- Competitive compensation with performance upside.

📌 Marketplace Manager (Gurugram)
🏢 Heads Up For Tails
📍 Gurugram