ABOUT KALLISTE

Kalliste is a brand and marketing strategy consultancy focused on beauty, wellness, and lifestyle brands. We work with early-stage founders to build brands from the ground up, from positioning and go-to-market strategy to creative execution.

We've partnered with brands like Ras, Moody, Luar, Mokae, Xtovia, Sohrai, Necessary, Sommer, and Scribbl to launch products, scale go-to-market strategies, and build lasting brand identities.

We're not a big agency. We're a boutique team where everyone's voice matters, every idea gets questioned, and we work collaboratively with founders (not over them). We're Raw, Unfiltered, and Collaborative, which means honest feedback, real solutions, and genuine partnership.

If you're someone who loves building brands, learns fast, and doesn't shy away from wearing multiple hats, you might be our person.

CREATIVE STRATEGIST

Location: Mumbai, Andheri W (In-Office)
Salary: ₹4.8 to 5.4 LPA
Reports To: The Co-Founders
Team: Part of the core Kalliste team

THE ROLE

You're the big-picture thinker. You'll develop creative strategies and campaign concepts for multiple D2C brands across product launches, seasonal campaigns, events, and brand activations. You'll work both strategically (ideation, planning) and executionally (briefing teams, refining concepts). You'll present ideas to clients and internal leadership.

Key Responsibilities:

Campaign Strategy & Ideation

- Develop creative campaign concepts for product launches (brand strategy, key messages, visual direction)

- Ideate seasonal campaigns and promotions

- Develop event and activation concepts

- Create compelling narratives and brand stories

- Build campaign briefs that guide the social media, design, and content teams

Cross-Platform Creative

- Oversee social media series and IP ideas (coordinating with social manager)





- Develop integrated campaign concepts (social, email, events, PR)

- Ensure creative consistency and brand alignment across touchpoints

- Adapt concepts for different platforms and audiences

Team Leadership & Execution

- Present creative ideas to clients and leadership

- Brief and collaborate with social media manager, content creators, designers

- Refine concepts based on feedback and feasibility

- Own the creative vision from concept through execution

Market & Trend Intelligence

- Stay updated on beauty, wellness, lifestyle trends

- Monitor competitor campaigns and industry movements

- Bring trend insights to strategy conversations

- Proactive about identifying current opportunities (events, moments, formats)

Brand Partnership

- Work across all client accounts

- Understand each brand's positioning, audience, and goals

- Adapt creative strategy for each brand (not one-size-fits-all)

- Build relationships with client founders

WHO WE'RE LOOKING FOR

Experience Required:

- 2-3 years in creative strategy, campaign planning, or brand marketing

- Proven track record of developing campaigns from concept to execution

- Experience with product launches, seasonal campaigns, and brand activations

- Portfolio showing creative concepts across beauty, wellness, or lifestyle brands

- Understanding of how creative strategy drives business outcomes

Skills Required:

- Strategic thinking: Can connect brand positioning to creative concepts

- Trend awareness: Knows what's happening in beauty/wellness/lifestyle

- Storytelling: Can craft compelling narratives and campaign themes

- Collaboration: Works well with clients, teams, and stakeholders

- Communication: Can present ideas clearly and persuasively

- Adaptability: Can adjust strategy based on brand needs, market, and feedback

- Project management: Can manage multiple campaigns simultaneously

📌 Creative Strategist | Beauty and Lifestyle Consultancy (Mumbai)
🏢 Katapult
📍 Mumbai