Position: Performance Marketing Executive

Location: Lower Parel, Mumbai, India

Position Summary

We are looking for a Performance Marketing Executive who is passionate about driving growth through digital advertising. The ideal candidate will have hands-on experience managing and optimizing campaigns across Meta, Google, and other digital channels for consumer-focused brands. This role requires a strong analytical mindset, attention to detail, and the ability to work closely with creative and content teams to deliver high-performing campaigns that drive revenue and customer acquisition.

Key Responsibilities

- Plan, execute, and optimize performance marketing campaigns across Meta Ads, Google Ads, and other relevant platforms.

- Monitor campaign performance and make data-driven recommendations to improve ROAS, CAC, and overall campaign efficiency.

- Coordinate with creative, content, and design teams to develop high-converting ad creatives and messaging.

- Conduct audience research, campaign testing, and funnel optimization to improve conversion rates.

- Track, analyze, and report campaign performance using analytics and attribution tools.

- Assist in budget management and ensure productive allocation of ad spend across channels.

- Stay updated on platform changes, industry trends, and emerging digital marketing opportunities.

- Support retention, remarketing, and customer lifecycle marketing initiatives where applicable.





- Maintain campaign documentation, reporting dashboards, and performance insights.

Qualifications

- Bachelor's degree in Marketing, Business, Digital Media, or a related field.

- 2–5 years of hands-on experience in performance marketing for consumer-focused brands.

- Strong experience managing campaigns on Meta Ads and Google Ads.

- Understanding of audience targeting, bidding strategies, conversion tracking, attribution, and campaign optimization.

- Experience handling and optimizing significant monthly advertising budgets.

- Strong analytical skills with proficiency in reporting and performance analysis.

- Ability to collaborate effectively with cross-functional teams.

- Self-driven, detail-oriented, and comfortable working in a fast-paced environment.

Preferred Experience

- Experience working with D2C, e-commerce, beauty, fashion, lifestyle, FMCG, or consumer product brands.

- Exposure to Google Analytics, Google Tag Manager, Shopify, or similar e-commerce ecosystems.

- Experience with A/B testing, landing page optimization, and conversion rate optimization (CRO).

- Prior experience in product-focused businesses is highly preferred.

Exclusions

- Candidates with experience limited to App Downloads, Gaming, EdTech, Lead Generation-only businesses, or unrelated industries may not be considered.

📌 Performance Marketing Executive (Mumbai)
🏢 RAS BEAUTY PRIVATE
📍 Mumbai