Job Title Marketing Executive Description We are seeking a dynamic Marketing Executive to plan and execute integrated marketing campaigns that drive brand awareness, lead generation, and customer engagement. The role requires both strategic thinking and hands-on execution across digital and traditional channels. Responsibilities Develop and implement marketing strategies to support business objectives. Manage digital campaigns including SEO, SEM, PPC, email, and social media. Create and oversee content for web, social, and email channels. Coordinate with design and product teams to produce marketing collateral. Analyze campaign performance and optimize for ROI. Manage budgets and timelines for marketing initiatives. Conduct market research and competitive analysis to inform strategy. Maintain CRM data and support lead nurturing activities. Qualifications Bachelor's degree in Marketing, Business, Communications, or related field.
2+ years of marketing experience, preferably in B2B or B2C environments. Proven experience with digital marketing tools and analytics. Solid written and verbal communication skills. Ability to manage multiple projects and meet deadlines. Attention to detail and a data-driven mindset. Skills Digital Marketing Search Engine Optimization (SEO) Search Engine Marketing (SEM) Pay-Per-Click (PPC) Advertising Content Marketing Social Media Management Email Marketing Marketing Analytics Google Analytics CRM (Customer Relationship Management) Salesforce Adobe Photoshop Adobe Illustrator Copywriting Brand Management Campaign Management Market Research Competitive Analysis Budgeting and ROI Analysis Project Management Microsoft Excel HTML CSS