We are looking for a results-driven Digital Marketing Specialist to plan, execute, and optimize digital campaigns across multiple channels. The role focuses on driving traffic, generating qualified leads, and improving campaign performance through data-driven strategies.

Key Responsibilities:

- Plan and execute multi-channel digital marketing campaigns across SEO, SEM, paid media, social, email, and emerging AI-driven discovery channels (AEO/GEO)

- Manage and optimize paid campaigns (Google Ads, LinkedIn, Meta) to maximize ROI

- Leverage AI tools for campaign optimization, keyword research, content, and audience targeting.

- Track, analyze, and report campaign performance using tools like GA4, Power BI, or similar

- Collaborate with content and creative teams to deliver high-impact marketing assets

- Improve website performance through SEO/AEO/GEO, CRO, and user experience enhancements

- Manage lead generation funnels and support pipeline creation and progression

- Ensure alignment with business unit goals and marketing objectives

Required Skills & Qualifications:





- Bachelor’s degree in marketing, Business, or a related field

- 5–8 years of experience in digital marketing or performance marketing

- Strong understanding of SEO/AEO/GEO, SEM, paid media, and analytics tools (GA4, Google Ads), knowledge of Google Tag Manager

- Experience with CRM tools (Salesforce preferred) and marketing automation platforms

- Analytical mindset with the ability to interpret data and drive insights

- Robust communication and stakeholder management skills

Preferred Skills:

- Experience with CMS platforms (Sitecore, AEM, WordPress)

- Knowledge of B2B marketing and lead lifecycle management

- Familiarity with tools like Jira, Power Automate.

- Demonstrated ability and willingness to use AI tools to improve productivity, decision-making, work quality, and to reduce costs. The successful candidate must be able to identify appropriate AI use cases and critically evaluate AI-generated outputs.

📌 Senior Digital Marketing Specialist (India)
🏢 Recognized
📍 India