Position: Telecaller / Sales Coordination ExecutiveDepartment: Sales & Marketing

Reporting To: Sales Manager / Business Development Manager

Position SummaryWe are seeking a confident, energetic, and customer-focused Telecaller / Sales Coordination Executive to support the Sales team by managing outbound and inbound calls with prospective customers, dealers, distributors, and sales representatives. The role involves lead generation, lead follow-ups, collecting sales updates, maintaining CRM records, and ensuring timely communication between the sales team and channel partners.

- Key ResponsibilitiesLead Generation & Follow-UpMake outbound calls to prospective customers to generate qualified leads.
- Follow up on enquiries received through websites, social media, exhibitions, campaigns, and referrals.
- Understand customer requirements and qualify leads before forwarding them to the sales team.
- Schedule appointments and product demonstrations for sales executives.
- Maintain regular follow-up with potential customers until closure or completion.
- Dealer & Distributor CoordinationContact dealers and distributors regularly to collect business updates.
- Follow up on pending quotations, orders, payments, and deliveries.
- Maintain strong relationships with channel partners through regular communication.
- Update dealers about new products, offers, pricing, and promotional campaigns.
- Resolve basic dealer queries or coordinate with the concerned department.
- Sales Team CoordinationConnect with sales executives to collect daily visit reports and sales updates.
- Track customer follow-ups assigned to the sales team.
- Coordinate between sales representatives and internal departments for smooth order processing.




- Ensure timely communication of customer requirements to the sales team.
- Monitor pending opportunities and remind sales personnel for timely follow-up.
- CRM & Data ManagementUpdate customer, dealer, distributor, and lead information in the CRM/ERP system.
- Maintain accurate records of calls, follow-ups, meetings, and sales status.
- Prepare daily call reports and lead status reports.
- Ensure proper documentation of customer interactions.
- Reporting & MISPrepare daily, weekly, and monthly reports on:
- Lead generation
- Follow-up status
- Dealer and distributor updates
- Sales team activity
- Pending enquiries
- Customer feedback
- Share reports with the Sales Manager on a regular basis.
- Customer SupportHandle inbound customer enquiries professionally.
- Provide basic product information and company details.
- Escalate technical or commercial enquiries to the appropriate sales personnel.
- Maintain a high level of customer satisfaction through prompt communication.
- General ResponsibilitiesAchieve daily and monthly call targets.
- Maintain confidentiality of customer and business information.
- Coordinate with Marketing, Sales, Dispatch, and Customer Service teams.
- Perform other sales coordination tasks assigned by management.




- Required Skills & CompetenciesTechnical SkillsGood communication and telecalling skills.
- Experience in lead generation and customer follow-ups.
- Basic knowledge of CRM or ERP software.
- Good working knowledge of Microsoft Excel, Word, and Outlook.
- Ability to prepare reports and maintain customer databases.
- Behavioral CompetenciesExcellent verbal communication skills in English, Hindi, and local language (preferred).
- Solid persuasion and negotiation skills.
- Customer-oriented approach with a pleasant telephone manner.
- Good organizational and time management skills.
- Ability to multitask and work under deadlines.
- Positive attitude and willingness to learn.
- Team player with strong interpersonal skills.
- Self-motivated and target-oriented.
- Educational QualificationGraduate in any discipline (Bachelor's Degree preferred).
- Diploma or certification in Sales, Marketing, or Customer Relationship Management will be an added advantage.
- Experience1–3 years of experience in Telecalling, Inside Sales, Customer Support, Sales Coordination, or Lead Generation.
- Experience in dealing with dealers, distributors, or B2B customers will be preferred.
- Experience in a manufacturing, industrial, FMCG, or building materials company will be an added advantage.
- Key Performance Indicators (KPIs)Number of outbound calls made per day.
- Qualified leads generated.
- Follow-up completion rate.
- Dealer and distributor update completion.
- Sales team reporting compliance.
- CRM data accuracy and timeliness.
- Customer response time.
- Appointment conversion rate.
- Customer satisfaction and communication quality.

Timely submission of daily, weekly, and monthly MIS reports.

📌 Telesales Executive (Surat)
🏢 Discrete Circuits Private
📍 Surat