Job role:

Zellar International is looking for a creative, aesthetically driven, and strategically minded Brand & Digital Communications Manager to lead the digital presence and online storytelling for our luxury brands, fashion properties, premium events, and wedding verticals.

The ideal candidate should possess a strong understanding of luxury branding, visual communication, social media strategy, and audience engagement. This role requires someone who can blend creativity with execution while maintaining a refined and aspirational brand language across all digital platforms.

The candidate will work closely with leadership, creative teams, designers, photographers, filmmakers, and production teams to shape the digital identity of Zellar International and Luxora Weddings.

Key Responsibilities:

- Lead and manage the digital presence across Instagram, LinkedIn, Facebook, and YouTube
- Develop and execute premium content strategies aligned with brand positioning and audience growth
- Curate visually refined and aspirational content for luxury weddings, fashion events, celebrity collaborations, conferences, and experiential properties
- Plan and manage monthly content calendars, campaign rollouts, and launch strategies
- Create engaging captions, campaign communication, brand narratives, and storytelling-led content
- Conceptualize reel ideas, trend-driven formats, behind-the-scenes content, and engagement campaigns
- Coordinate closely with graphic designers, video editors, photographers, and creative partners for content execution
- Manage live social media coverage during events and create real-time digital engagement




- Ensure visual consistency, tone of voice, and premium brand communication across all platforms
- Monitor analytics, engagement, audience behaviour, and campaign performance metrics
- Stay updated with luxury branding trends, fashion content formats, digital culture, and evolving social media trends
- Support influencer collaborations, luxury partnerships, celebrity associations, and brand campaigns
- Contribute to long-term digital growth, audience building, and brand visibility strategies

Qualifications & Skills:

- 6–7years of experience in social media marketing, digital branding, luxury marketing, fashion communication, or content strategy
- Prior experience in fashion, luxury, hospitality, weddings, events, lifestyle, media, or premium brands is highly preferred
- Strong understanding of luxury aesthetics, premium visual storytelling, and aspirational branding
- Excellent communication and content writing skills
- Strong understanding of Instagram Reels, LinkedIn positioning, trend-driven content, and audience engagement strategies
- Working knowledge of Canva, Meta Business Suite, content planning tools, and analytics platforms
- Strong sense of design, presentation, visual curation, and brand communication
- Ability to thrive in a fast-paced, high-energy event and production setting
- Self-driven, detail-oriented, and creatively ambitious mindset
- Opportunity to be part of the expansion journey across India and global markets
- Dynamic work culture driven by creativity, luxury experiences, and innovation

Pay: ₹11,385.13 - ₹43,093.59 per month

Work Location: In person

📌 Social Media and Performance marketing manager (India)
🏢 Zellar International
📍 India