Meta Ads Specialist (eCommerce)

Experience: 1–2 Years
Employment Type: Full-Time
Location: Ahmedabad (On-site)

About the Role

We are looking for a results-driven Meta Ads Specialist with 1.5–2 years of hands-on experience managing and scaling Meta advertising campaigns for eCommerce brands. The ideal candidate is passionate about performance marketing, data-driven decision-making, and delivering measurable business growth through Facebook and Instagram advertising.

Key Responsibilities

- Plan, execute, and optimize Meta Ads campaigns across Facebook, Instagram, and Audience Network.
- Develop and manage full-funnel marketing campaigns, including:
- Top of Funnel (TOF) – Brand Awareness
- Middle of Funnel (MOF) – Engagement & Consideration
- Bottom of Funnel (BOF) – Conversions & Remarketing
- Create high-converting ad copies and coordinate creative requirements aligned with campaign objectives.
- Conduct audience research, competitor analysis, and interest/behavior-based targeting.
- Build and manage Custom Audiences, Lookalike Audiences, and Dynamic Product Ads (DPA).
- Monitor campaign performance using Meta Ads Manager and Google Analytics 4 (GA4).
- Analyze key performance metrics such as ROAS, CTR, CPC, CPA, CPM, and Conversion Rate.
- Perform A/B testing and continuously optimize campaigns for better performance and budget efficiency.
- Collaborate with the creative and design teams to ensure effective ad creatives and landing page consistency.
- Stay updated with the latest Meta platform updates, advertising trends, and industry best practices.





Required Skills & Qualifications

- 1–2 years of hands-on experience managing Meta Ads campaigns, preferably for eCommerce brands.
- Robust understanding of:
- Meta Business Suite
- Meta Ads Manager
- Meta Pixel & Conversion API (CAPI)
- Conversion Tracking
- Campaign Structure & Budget Optimization
- Experience with Custom Audiences, Lookalike Audiences, Remarketing, and Dynamic Product Ads.
- Strong analytical and reporting skills with the ability to convert campaign data into actionable insights.
- Excellent ad copywriting skills and understanding of creative strategy.
- Ability to manage multiple campaigns in a fast-paced, performance-driven environment.

Preferred Qualifications

- Experience with WhatsApp Ads and Lead Generation Campaigns.
- Working knowledge of Google Ads, TikTok Ads, or other paid advertising platforms.
- Experience with Shopify or other eCommerce platforms will be an added advantage.

What We're Looking For

- Performance-focused mindset with a passion for scaling eCommerce brands.
- Strong problem-solving and analytical abilities.
- Excellent communication and collaboration skills.
- Self-motivated, detail-oriented, and eager to learn new advertising strategies.

If you're passionate about Meta advertising and enjoy driving measurable growth through data-backed strategies, we'd love to hear from you. Apply today!

Pay: Up to ₹38,000.00 per month

Benefits:

- Flexible schedule
- Paid sick time
- Paid time off

Work Location: Hybrid remote in Ahmedabad, Gujarat

📌 Meta Ads Specialist (e-Commerce) (India)
🏢 Nine Digitals
📍 India