Job Title: Digital Marketing Specialist​Job

Overview

We are seeking a results-driven and creative Digital Marketing Specialist to join our dynamic marketing team. In this role, you will be responsible for developing, implementing, and managing marketing campaigns that promote our brand, products, and services. The ideal candidate has a solid grasp of current marketing tools and strategies and can execute integrated digital campaigns from conception to outcome.

​Key Responsibilities

- ​Campaign Management: Plan and execute digital marketing campaigns, including SEO/SEM, email marketing, social media, and display advertising.
- ​Content Creation & Strategy: Collaborate with the content and design teams to create engaging copy and visual assets for various digital channels.
- ​Paid Advertising: Manage and optimize paid search and social campaigns (e.g., Google Ads, Meta Ads, LinkedIn Ads) to maximize ROI and lower acquisition costs.
- ​SEO & Web Traffic: Improve organic search rankings and website traffic through effective keyword research, on-page/off-page SEO, and technical site audits.
- ​Analytics & Reporting: Track key performance indicators (KPIs), analyze campaign performance using tools like Google Analytics, and provide regular reports with actionable insights.
- ​Email Marketing: Design, build,



and segment automated email drip campaigns to nurture leads and retain existing customers.
- ​Market Research: Stay up-to-date with digital marketing trends, emerging channels, and competitor strategies to continually innovate our approach.

​Qualifications & Skills

- ​Experience: 2 to 4 years of hands-on experience in a digital marketing role (agency or in-house).
- ​Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.
- ​Technical Proficiency:
- ​Strong working knowledge of SEO/SEM and keyword research tools (e.g., Ahrefs, SEMrush).
- ​Experience managing PPC campaigns on Google Ads and major social media platforms.
- ​Proficiency with analytics platforms (e.g., Google Analytics 4, Meta Pixel).
- ​Familiarity with CRM and email marketing software (e.g., HubSpot, Mailchimp, Klaviyo).
- ​Basic graphic design or video editing skills (e.g., Canva, Adobe Creative Suite) are a strong plus.
- ​Soft Skills: Excellent written and verbal communication skills, strong analytical mindset, ability to manage multiple projects simultaneously, and a keen eye for detail.

Pay: ₹10,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Digital Marketing Specialist (India)
🏢 Lashika
📍 India