About the Role

We are looking for a highly motivated Lead Generation Specialist to drive pipeline growth for CT’s flagship offerings across the India and Middle East regions. The role focuses on identifying, engaging, and qualifying high-quality leads through multi-channel outreach and marketing initiatives.

Key Responsibilities

1. Lead Generation

- Identify and research target accounts across India & ME markets
- Build and maintain a robust database of decision-makers including:
- CIOs, CTOs, CDOs
- IT Infrastructure, Cloud, Data & AI leaders

- Execute outbound prospecting campaigns via:

- Email outreach
- LinkedIn engagement
- Calls and direct messaging

- Drive lead generation through:

- Campaigns
- LinkedIn events
- Webinars and digital initiatives

2. Lead Qualification

- Conduct discovery calls to assess prospect requirements
- Qualify leads based on BANT criteria (Budget, Authority, Need, Timeline)
- Ensure only high-quality opportunities are passed to the sales team

3. Pipeline Development

- Schedule qualified meetings and demos for sales teams
- Nurture prospects through multi-touch engagement strategies including:
- Email campaigns
- LinkedIn interactions
- Phone outreach
- Webinar follow-ups

- Maintain accurate CRM records, ensuring strong data hygiene and tracking

4. Campaign Support

- Actively follow up on leads generated from:
- Oracle partnership programs




- OEM alliances
- Industry events and conferences
- Digital marketing campaigns
- Existing customer references and referrals

- Collaborate with marketing and partnerships teams to maximize conversion rates

Required Qualifications

- Bachelor’s degree in Business, Marketing, IT, or related field
- 2–6 years of experience in lead generation / SDR / inside sales roles
- Experience targeting enterprise IT buyers (CIO/CTO/CDO personas)
- Familiarity with CRM tools (e.g., Salesforce, HubSpot, etc.)

Key Skills

- Strong prospecting and research skills
- Excellent communication and interpersonal abilities
- Ability to run structured discovery and qualification calls
- Proficiency in LinkedIn Sales Navigator and outreach tools
- Data-driven mindset with attention to detail
- Ability to work in a fast-paced, target-driven setting

Preferred Qualifications

- Experience in selling or supporting sales for Cloud, Data, AI, or IT Infrastructure solutions
- Exposure to India & Middle East markets
- Experience working with partner ecosystems (Oracle, OEMs, alliances)

Success Metrics (KPIs)

- Number of qualified leads generated
- Meetings scheduled for sales
- Conversion rate from lead to opportunity
- Pipeline contribution
- CRM data quality and reporting accuracy

Location - Bangalore

📌 Inside Sales (India)
🏢 CAMBRIDGE TECHNOLOGY ENTERPRISES (CTE)
📍 India