Key Responsibilities:

Search Engine Optimization (SEO)

- Plan and execute On-Page, Off-Page, and Technical SEO strategies.
- Conduct keyword research, competitor analysis, and website audits.
- Improve organic rankings, website traffic, and domain authority.
- Monitor SEO performance using Google Search Console and other SEO tools.

Performance Marketing

- Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and other relevant platforms.
- Monitor campaign performance, optimize budgets, and maximize ROI.

Website & Lead Generation

- Create, optimize, and manage landing pages for lead generation.
- Coordinate with developers for website updates and performance improvements.
- Ensure website content is SEO-friendly and user-centric.

Social Media Marketing

- Develop and execute social media strategies across LinkedIn, Instagram, Facebook, and other platforms.
- Plan content calendars, publish engaging posts, and monitor engagement.
- Build brand awareness and increase audience growth through organic and paid strategies.

Analytics & Reporting

- Monitor website traffic and campaign performance using Google Analytics 4 (GA4), Google Search Console, and other reporting tools.
- Generate monthly reports on campaign performance, website traffic, lead generation, and ROI.
- Provide actionable insights to improve marketing effectiveness.

Content & Branding

- Collaborate with designers and content creators for marketing campaigns.
- Ensure brand consistency across all digital channels.
- Suggest innovative ideas to improve online presence and engagement.

Qualification & Experience:

- Strong knowledge of SEO (On-Page, Off-Page & Technical SEO).




- Hands-on experience with Google Ads, Meta Ads, and LinkedIn Ads.
- Proficiency in Google Analytics 4 (GA4) and Google Search Console.
- Experience with social media marketing and content planning.
- Understanding of landing page optimization and conversion rate optimization (CRO).
- Basic knowledge of WordPress or other CMS platforms.
- Familiarity with Canva or similar design tools is an added advantage.
- Excellent analytical, problem-solving, and communication skills.
- Ability to manage multiple projects and meet deadlines independently.

Qualifications

- Bachelor's degree in Computer Science, Information Technology, Marketing, or a related field.
- 2–3 years of relevant experience in web development and digital marketing.
- Strong problem-solving and analytical skills.
- Excellent communication and collaboration abilities.
- Ability to manage multiple projects and meet deadlines.

Preferred Qualifications

- Knowledge of UI/UX best practices.
- Familiarity with AI-powered marketing tools.
- Experience working with B2B organizations, consulting firms, or technology companies is preferred.

What We Offer

- Opportunity to work on diverse digital projects.
- Professional growth and continuous learning.
- Cooperative and supportive work environment.
- Exposure to modern web technologies and digital marketing tools.

Pay: From ₹25,000.00 per month

Benefits:

- Flexible schedule

Application Question(s):

- What is your current, expected and notice period?
- How many years of hands-on experience do you have in managing digital marketing campaigns independently?
- Can you independently plan, execute, optimize, and report on digital marketing campaigns with minimal supervision?

Work Location: In person

📌 Digital Marketing Executive (India)
🏢 PBSPL
📍 India