- Experience :

1 - 3 years

- Salary :

As per experience/expertise

Keywords

- – Growth marketing
- – Performance marketing
- – Ad specialist
- – Funneling And landing page

Mandate Skill Set

- – Understanding of Digital Marketing Concepts, and should be familiar with SEO marketing techniques.
- – Google Analytics, Web Analytics Tools, Google Advertising
- – Good analytical skills to analyze and measure the effectiveness of digital campaigns.

Preferable Skills

- – Understanding of how Digital integrates with the overall Marketing strategy and helps with brand identity, engagement all the way to creating demand in the market for the products and services.
- – Knowledge and understanding of technological trends.
- – Valuable interpersonal skills to communicate effectively and collaborate with different teams.

Roles and Responsibilities

- – Assist in the formulation of strategies to build a lasting digital connection with customers.
- – Support in the planning and execution of all the SEO, web, social media, email and display marketing campaigns for the marketing team.
- – Working collaboratively with core marketing, product marketing, product and sales team and a relentless focus on what is best for the consumer, and the organization.
- – Plan and monitor the ongoing company presence on social media (LinkedIn, Twitter,



Facebook, etc,) in line with brand building and positioning strategies.
- – Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness.
- – Be actively involved in SEO efforts (keyword, image optimization etc.), Keeping up-to-date with trends in social media.
- – Assist and proactively support in preparation of newsletters and promotional emails and organize their distribution through various channels.
- – Assist the content writer and provide creative ideas for content marketing and updating of Riaxe and child websites.
- – Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.).
- – Acquire insight in online marketing trends and keep strategies up-to-date.

Educational Requirement

- – Graduation / Marketing Related Qualification
- – Digital Marketing Certification (preferred, but not required)

Behavioral Competencies

- – Passion for Digital Marketing
- – Self motivated
- – Positive minded with a go getter mindset
- – Ability to multitask and work in a fast paced environment, proactive, methodical, and capable of keeping multiple projects ongoing at the same time.
- – Leadership skills

📌 Digital Marketing Expert (India)
🏢 Riaxe Systems
📍 India