We are seeking an experienced specialist with a demonstrated track record of planning and executing successful Account-Based Marketing programs that align with the Telecom business's growth objectives. This individual should have hands-on experience driving pipeline growth through a top target account list and fast-tracking existing opportunities.
Key Responsibilities
Leads end-to-end orchestration of ABM initiatives (Online/offline) to drive cross-sell and up-sell in identified accounts
Deploy a multi-touch marketing plan that will advance existing opportunities for the sales team within specific targeted accounts
Identify the most effective value propositions, channels and call to action for personas and key accounts
Defines the target list of ABM accounts in close collaboration with the vertical marketing teams & sales teams
Own the creation of annual and quarterly marketing plans that will drive revenue via acceleration of deals in the funnel and higher retention of key client accounts
Evaluating,
recommending & launching current ABM technologies
Develop and deploy multi-channel ABM campaigns, including crafting strategy, aligning internal teams, and project managing execution
Deliver account research and analysis to drive ABM strategies
Provide ongoing reporting, campaign insights, and pacing toward the goal to stakeholders
Own development of immersive personalized digital experiences for bespoke ABM programs
Utilize digital platforms such as LinkedIn and programmatic to generate targeted engagements
Partner with sales teams to develop account-specific sales enablement materials and identify opportunities to accelerate pipeline growth