Job Title

Relationship Manager - Retail Agri

Business Unit

Retail Agri

Reporting To

Cluster Head / Circle Head

Job Function and Role Type

Sales, Individual Contributor, Extensive travel required

Version No

Job Purpose

Acquisition, enhancement, and retention of customers by providing exceptional services and acting as the dedicated point of contact for Agri sector customers.

Key Responsibilities

Sourcing and Business Generation

Identify and scope geographical markets for farming and rural communities.

Source proposals from farmers, co-operatives, and rural markets.

Conduct marketing activities to generate new business.

Market Update and Change in Product / Processes

Stay updated on market requirements, competition, and customer behavior.

Propose amendments to product offerings based on market dynamics.

Monitor changes in State Government laws and policies.

Relationship Building and Maintenance

Liaise with current and existing customers to build relationships.

Engage with agro centers, rural mandis, and Kisan clubs to deepen relationships.

Address customer complaints within stipulated timelines.

Delinquency / Rotation & Recovery / Housekeeping

Minimize portfolio delinquency through proactive follow-ups.

Monitor account rotation and ensure timely submission of documents.

Support legal and remedial teams in recovery and legal actions.

Farmer Education and Capacity Building

Conduct village-level meetings to educate farmers on banking products.

Inform farmers about tools, technology, and subsidies to improve production.

Raise awareness about debt waivers and crop insurance.

Increased Penetration and Cross Sell

Promote cross-selling of asset and liability products.

Encourage adoption of digital platforms like NetBanking and Mobile Banking.





Training and Development of SO/HBL

Train and groom sales resources to enhance customer relationship skills.

Monitor performance and provide counseling for improved delivery.

Relationship with Retail Branches and Other Stakeholders

Coordinate with Credit for timely proposal decisions.

Work with remedial teams on NPA recovery.

Liaise with RBB team to activate branches for KGC business.

Education:

Graduate or equivalent in a relevant field.

Certifications:

None specified.

Key Competencies

Sales and influencing skills, banking product knowledge, planning and organizing, communication, knowledge of competition.

Major Stakeholders

Customers, Credit, Branch Banking, Operations, Farmers, Agro Centers, Business Correspondents.

About HDFC Bank

HDFC Bank is one of India’s leading private banks. The Housing Development Finance Corporation Limited or HDFC Ltd was among the first financial institutions in India to receive an “in principle” approval from the Reserve Bank of India (RBI) to set up a bank in the private sector. This was done as part of RBI’s policy for liberalization of the Indian banking industry in 1994. HDFC Bank was incorporated in August 1994 in the name of HDFC Bank Limited, with its registered office in Mumbai, India. The bank commenced operations as a Scheduled Commercial Bank in January 1995. As of March 31, 2026, the Bank’s distribution network was at 9,689 branches and 21,172 ATMs across 4,175 cities / towns as against 9,455 branches and 21,139 ATMs across 4,150 cities / towns as of March 31, 2025. 50% of the branches are in semi-urban and rural areas. In addition, the Bank has 14,400 business correspondents, which are primarily manned by Common Service Centres (CSC). The Bank’s international operations comprise five branch

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📌 RM-Retail Agri (India)
🏢 HDFC Bank
📍 India