- Collaborate with product management and engineering to define and implement cutting-edge solutions for the product direction, visuals, and experience.
- Execute all visual design stages from concept to final hand-off to engineering.
- Conceptualise original ideas that bring simplicity and user-friendliness to complex design roadblocks.
- Create wireframes, storyboards, user flows, process flows and site maps to effectively communicate interaction and design ideas.
- Present and defend designs and key milestone deliverables to peers and executive level stakeholders.
- Conduct user research and evaluate user feedback.
- Establish and promote design guidelines, best practices, and standards.
- Understand product specifications and user psychology.
- Conduct concept and usability testing and gather feedback.
- Develop wireframes and prototypes around customer needs.
- Solve UX problems, such as usability or findability, using creative approach.
- Communicate design ideas and prototypes to developers.
- Keep abreast of competitor products and industry trends.