ROLE OVERVIEW

The SEO / SMM Executive will be responsible for strengthening RPR's digital presence by improving organic search visibility and managing an active, engaging social media footprint. This role supports RPR's expansion into website design, digital marketing, and related services, and requires close coordination with the design and content teams to translate the company's service offerings into content that ranks well and resonates with target audiences.

The ideal candidate is detail-oriented, data-driven, and comfortable working across both technical SEO tasks and creative social media execution, with the ability to plan ahead and report results consistently to Management.

KEY RESPONSIBILITIES

1. SEO Strategy & Execution

- Plan, execute, and monitor on-page and off-page SEO strategies to improve organic search rankings and website traffic.
- Conduct keyword research and competitor analysis to identify growth opportunities across RPR's service lines.
- Optimize website content, meta tags, headers, URL structures, and internal linking for search engines.
- Build and manage quality backlinks through outreach, guest posting, and directory listings.

2. Social Media Marketing

- Plan and execute social media strategies across platforms such as Facebook, Instagram, LinkedIn, and Twitter/X.
- Create, curate, and schedule engaging content (posts, graphics, and short-form videos) in coordination with the design team.
- Monitor trends, audience engagement, and community interactions; respond to queries and comments in a timely manner.
- Maintain a consistent content calendar aligned with company announcements, service launches, and industry themes.

3. Paid Campaigns & Analytics





- Run and optimize paid campaigns (Google Ads/Meta Ads) as required, tracking spend against results.
- Track, analyze, and report on SEO and social performance using Google Analytics, Google Search Console, and platform insights.
- Prepare periodic performance reports covering rankings, website analytics, and social media metrics for Management.

4. Collaboration & Coordination

- Work closely with the content, design, and website development teams to ensure consistent branding and messaging.
- Coordinate with Management on campaign priorities, content approvals, and reporting timelines.
- Stay updated on the latest SEO algorithm updates, SMM trends, and digital marketing best practices.QUALIFICATIONS & EXPERIENCE

Education

- Bachelor's degree in Marketing, Mass Communication, IT, or a related field.

Experience

- 0–2 years of relevant experience in SEO and Social Media Marketing (freshers with strong fundamentals may apply).
- Prior experience in a BPO/KPO or digital marketing agency setting is an advantage.WHAT RPR OFFERS
- Chance to build and grow the digital marketing function as RPR expands into new service lines.
- Direct access to Management, with visible impact on brand growth.
- Exposure to the US real estate, mortgage, and property preservation industry.
- Supportive team environment with cross-functional collaboration.

Pay: ₹25,000.00 - ₹35,000.00 per month

Benefits:

- Leave encashment
- Paid sick time

Application Question(s):

- Which of the following SEO tools have you used?

Google Search Console
Google Analytics (GA4)
Ahrefs
SEMrush
None of the above

Experience:

- SEO: 1 year (Required)

Location:

- Manewada, Nagpur, Maharashtra (Preferred)

Work Location: In person

📌 SEO / SMM Executive (India)
🏢 RPR Data services
📍 India