Brand Marketing Manager

At Shaadi.com, we don’t just market a product. We help people find something real. In a world full of swipes and short-lived connections, we’re solving one of the biggest human problems—loneliness. Millions come to us looking for love, companionship, and meaningful relationships. We’re not a dating app. We’re where modern relationships begin—with culture, empathy, and intent. And now, we’re looking for a Brand Marketing Manager to help us tell those stories. Someone who can build brand love, create moments people care about, and turn ideas into culture, not just content.

The Role

This is where brand meets culture. You’ll lead brand-first campaigns, craft stories that go beyond product, and bring alive what modern love looks like in India today. Whether it’s a big-bang TVC , a viral reel , or a meme-worthy moment , you’ll be the voice behind stories people remember.

What You’ll Lead

Big, emotional brand campaigns — from insight ➝ idea ➝ execution

Storytelling that makes people laugh, cry, and hit share

Social-first ideas that build culture & community (not just likes)

Collaborations with creators, agencies & cultural voices

GTM plans for product launches & cultural moments

Building a distinct, ownable brand voice across ads, social & content





Using data & insights to make stories sharper and campaigns smarter

Staying plugged into trends, reels, rituals & internet culture

What You Bring

3–5 years of brand marketing experience at a consumer, D2C, or digital-first company

Solid creative instincts with the ability to brief, shape & ship bold ideas

Experience leading integrated campaigns (TVC, digital, social, influencer, branded content)

Deep understanding of Indian consumers, culture & context

Ability to extract insights from data to guide storytelling

️ A love for storytelling, insight, and craft

Mumbai-based or open to relocating

You’ll Thrive Here If You’re…

A builder who loves taking ideas from 0 1

A culture sponge — tracking memes, movements & mood shifts

A storyteller with commercial instincts

Collaborative, agile, and obsessed with quality

Passionate about brands that stand for something real

Why Join Us?

️ Purpose: Help people find love, not just logins

Creative playground: Build for a brand that touches millions of hearts

Freedom to create: No silos, no bureaucracy—just space to build magic

Team: Smart, kind, ambitious people who care deeply about craft & impact

📌 Manager - Brand Marketing (India)
🏢 Shaadi.Com
📍 India