Position Overview

We are seeking an experienced Paid Media & Digital Marketing Specialist to manage strategic advertising campaigns and social media presence across multiple platforms. This role combines paid media expertise (Google Ads, Meta, LinkedIn, TikTok, Bing) with hands-on social media content management, strategy development, and lead generation. You will manage substantial budgets, optimize campaigns for ROI, create engaging content, and deliver measurable results for high-value client accounts.

Key ResponsibilitiesPAID MEDIA MANAGEMENTGoogle Ads

- Set up, configure, and manage Search campaigns
- Create and optimize Performance Max campaigns
- Manage Demand Gen campaigns
- Set up and optimize Shopping campaigns
- Optimize bids, budgets, and targeting based on performance

Meta Advertising

- Launch and manage Facebook, Instagram, Messenger campaigns
- Create conversion-focused campaigns (sales, lead generation)
- Set up and optimize Lead Ads
- Test creative variations, audiences, and placements
- Manage pixel implementation and audience building

LinkedIn & Additional Platforms

- Create B2B campaigns on LinkedIn
- Set up and manage TikTok campaigns
- Manage Microsoft Bing Search campaigns
- Optimize targeting and bidding across all platforms

SOCIAL MEDIA MANAGEMENTContent Creation & Management

- Create and schedule 10+ high-quality posts monthly for Instagram, Facebook, LinkedIn
- Develop carousel posts, stories, and video content
- Maintain and organize marketing calendar with content themes and posting times
- Repurpose content from Tradify, Simpro, TSA, and other sources
- Implement 'building in public' LinkedIn strategy

Strategy & Planning

- Conduct competitor analysis and benchmarking




- Analyze content performance and audience engagement
- Study leading competitors and industry influencers
- Develop community involvement strategies
- Plan AI content mix strategy

Engagement & Community

- Respond to and manage comments across all profiles
- Develop audience engagement strategies
- Connect with target businesses through strategic outreach
- Create testimonial/lead capture forms

LinkedIn & Blog Strategy

- Create LinkedIn articles and professional content
- Write blog content about industry pain points
- Develop LinkedIn outreach and partnership emails
- Post LinkedIn newsletters and maintain publishing cadence

ANALYTICS & OPTIMIZATIONConversion Tracking

- Expert GA4 configuration and analysis
- Implement and manage Google Tag Manager
- Set up high-value conversion tracking
- Create custom events and audience lists
- Build dashboards and reports for KPI tracking

Lead Generation

- Build database funnels and nurture campaigns using GHL
- Analyze ad flows and competitor lead gen strategies
- Implement social media tracking and automation
- Generate and nurture leads through strategic campaigns

Website & Technical

- Conduct website audits for conversion optimization
- Identify technical issues impacting performance
- Recommend landing page improvements
- Collaborate on tracking implementation

Client Management





- Manage executive-tier relationships and large budgets
- Provide regular performance reports and insights
- Conduct monthly strategy reviews
- Build strong client relationships

Required Skills & QualificationsPaid Media Expertise

- 3+ years managing Google Ads (Search, Performance Max, Demand Gen, Shopping)
- Proven expertise in Meta advertising
- Experience with LinkedIn, TikTok, and Bing ads
- Track record managing big budgets
- Expertise in ROAS and CPA optimization

Social Media & Content

- 2+ years social media marketing experience
- Expertise in Instagram, Facebook, and LinkedIn
- Content strategy and engagement skills
- Proficiency with Canva and design tools
- Creative copywriting abilities

Analytics & Technical

- Expert GA4 and Google Tag Manager
- Conversion tracking across platforms
- GHL (Go High Level) experience
- Dashboard and reporting creation
- Basic HTML/CSS knowledge (valuable)

Strategic & Personal

- Data-driven decision making
- A/B testing and optimization
- Self-motivated and detail-oriented
- Solid communication and client management
- Passion for staying current with trends

Preferred Qualifications

- Google Ads and Meta Ads certifications
- Agency or client-side experience
- E-commerce, SaaS, or B2B marketing background
- Trade business or service industry knowledge
- Video content creation experience

Success Metrics

- ROAS and CPA goals met or exceeded
- Consistent 10+ posts monthly
- Increased engagement and follower growth
- Lead generation targets met
- Budget allocation efficiency
- Client satisfaction and retention

Pay: Up to ₹40,000.00 per month

Experience:

- Marketing: 5 years (Required)

Work Location: Remote

📌 Paid Media & Digital Marketing Specialist (India)
🏢 Propel Partners
📍 India