05 Aug
|
Zellar International
|
India
05 Aug
Zellar International
India
Job role:
The Art Director will lead the creative department in conceptualizing and executing high-impact visual identities for corporate events, exhibitions, and large-scale productions. You will be responsible for ensuring that every visual touchpoint—from 3D booth architecture to digital motion graphics—is cohesive, creative, and "larger-than-life.
Key Responsibilities
- Spatial & Stage Concept: Lead the design of stage architectures, immersive LED environments, and exhibition layouts. You must ensure designs are open, flow logically, and maximize "hero" visual elements.
- Creative Team Leadership: Direct a team of 3D visualizers, graphic designers, and motion artists. You will provide technical guidance on lighting, textures, and structural feasibility.
- Brand Integration: Translate client brand guidelines into physical spaces, ensuring that digital content (LED loops/presentations) integrates seamlessly with the physical build.
- Client Pitching: Develop and present high-end mood boards and 3D renders. You must be able to articulate the "why" behind design choices to stakeholders.
- Technical Oversight: Collaborate with production and fabrication teams to ensure that what is designed in 3D can be built safely and accurately on-site.
- Trend Scouting: Stay ahead of event tech trends, including kinetic lighting, AR integration, and sustainable materials.
Required Skills & Qualifications
- Industry Experience: 6+ years in a creative role, with at least 3 years specifically in Events,
Exhibitions, or Experiential Marketing.
- Technical Proficiency:
- Strong understanding of 3D software (Blender, 3ds Max, SketchUp, or Rhino) to guide visualizers.
- Expertise in Adobe Creative Suite (Photoshop, Illustrator, Aftereffects).
- Strong Understanding of Visual Merchandising, Luxury Brand Portfolio
- Spatial Intelligence: A deep understanding of floor plans, traffic flow, and how audiences interact with 3D structures.
- Technical Knowledge: Familiarity with LED resolutions, aspect ratios, and the structural limitations of event materials (MDF, metal, fabric).
- Leadership: Proven ability to manage multiple projects simultaneously under tight "live event" deadlines.
Preferred Attributes
- Grand Scale Vision: A portfolio that demonstrates experience with massive stages (100sqm+) and island exhibition booths.
- Cultural Nuance: Ability to incorporate specific cultural or architectural motifs into modern, minimalist designs without clashing styles.
- Problem Solver: Calm under pressure during the "build" phase of an event when design adjustments are needed in real-time.
Success Metrics
- Pitch Win Rate: The effectiveness of creative concepts in securing new contracts.
- Design Accuracy: Minimal variance between the approved 3D render and the final on-ground execution.
- Innovation: Introduction of visual technique or technology per quarter.
Pay: From ₹45,000.00 per month
Work Location: In person
📌 Art director (India)
🏢 Zellar International
📍 India