Location: Andheri, Mumbai (WFO)

Reports to: Category Director

What is this role expected to drive

Organic Reach & discovery: MoM lift in organic reach across IG AND YT

Consideration: Increase saves and average watch time; grow profile visits that lead to uptick in website traffic

OWN linkage: 90 percentage assets pass brand checks. Strengthen brand image

Calendar discipline: 4 week rolling content slate with creative briefs, scripts, shots, and approvals

What you’ll own (day to day)

Channel objectives & cadences: Define weekly IG or YT goals (fame v/s education) and set content format cadences

Briefs to publish: Turn insights into tight briefs (hook, scripts, brand positioning check, thumbnail spec, CTA) and drive execution with creators/editors

Editorial Ownership: Enforce tone of voice, DBAs, design and content consistency and facts

Analytics: Weekly reports (reach, saves, retention curves, first-3-seconds drop,



click-outs), run A or B hooks, kill scale decisions

Must-have skills & experience

2–3 years managing Instagram & YouTube for a creator, consumer brand or content house

Proven ability to systematise formats (not just one-off virals): hooks, scripting, thumbnails, publishing discipline

Data driven: read retention curves, CTRs, RPM basics (YT), and turn metrics into creative changes

On-brand writing: explicit, non-alarmist, fact-checked; comfortable drafting hooks and captions

Comfortable working with FP on-cam while keeping OWN linkage front and centre

Nice-to-have

Basic editing (CapCut PR), Canva for thumbnails, SEO for YT (metadata, chapters),

Meta Business Suite, YouTube Studio, Google Analytics Mixpanel

📌 Social Media Executive (Instagram AND YouTube) (India)
🏢 Mosaic Wellness
📍 India