A Digital Marketing Specialist is responsible for promoting a company's products, services, or brand through online channels to increase visibility, generate leads, and drive sales.

Key Responsibilities1. Search Engine Optimization (SEO)

- Optimize website content to improve search engine rankings.
- Conduct keyword research and competitor analysis.
- Monitor organic traffic and SEO performance.

2. Search Engine Marketing (SEM) & Paid Advertising

- Create and manage campaigns on platforms such as Google Ads.
- Monitor budgets, bids, and campaign performance.
- Optimize ads to improve return on investment (ROI).

3. Social Media Marketing

- Develop and manage content for social media platforms.
- Engage with audiences and build brand awareness.
- Track social media metrics and trends.

4. Content Marketing

- Create or coordinate blogs, articles, videos, emails, and other digital content.
- Ensure content aligns with brand messaging and marketing goals.

5. Email Marketing

- Design and execute email campaigns.




- Segment audiences and personalize communications.
- Analyze open rates, click-through rates, and conversions.

6. Analytics and Reporting

- Use tools such as Google Analytics and marketing dashboards to track performance.
- Prepare reports on website traffic, lead generation, and campaign effectiveness.
- Make data-driven recommendations.

7. Lead Generation and Conversion Optimization

- Develop strategies to attract potential customers.
- Optimize landing pages and customer journeys.
- Improve conversion rates through testing and analysis.

Required Skills

- SEO and SEM knowledge
- Social media marketing
- Content creation and copywriting
- Email marketing
- Data analysis and reporting
- Basic graphic design knowledge
- Marketing automation tools
- Communication and project management skills

Pay: ₹10,000.00 - ₹20,000.00 per month

Work Location: In person

📌 Digital Marketing Specialist (India)
🏢 Science Sage Institute of Innovative Technology and Management
📍 India