Job Title

Branch Sales Manager

Business Unit

Retail Branch Banking (RBB)

Reporting To

Branch Head

Job Function and Role Type

Sales, Individual Contributor, Moderate/Extensive Travel

Version No

1.0

Job Purpose

Facilitate acquisition of new current account customers and ensure activation and value build-up in their portfolios. Focus on cross-sell of business and personal banking products to enhance customer wallet share.

Key Responsibilities

Acquisition and Value Build Up

Achieve new acquisition value and number plan for retail current accounts.

Enhance overall value from the portfolio of customers handled.

Portfolio Management

Monitor portfolio health, activation, and AQB maintenance.

Engage customers through visits and resolve queries proactively.

Control attrition by monitoring balances.

Product and Market Penetration

Adopt profile-based selling for cross-sell of products/services.

Acquire recent liability customers through portfolio referrals.

Conduct catchment activities for lead generation and market penetration.

Customer Engagement

Act on central triggers for value build-up and cross-sell.

Monitor portfolio as per Branch Sales Process.

Product Customisation

Collaborate with the product team to ensure right product fitment.

Provide inputs on competition benchmarking and product features.

Customise accounts to meet client requirements.

Operations

Ensure forms are filled accurately and processed within TAT.

Education:

Graduate,



preferably with post-graduation in a relevant field.

Certifications:

NISM V-A Certification, IRDA Certification, NCFM Certification (Optional).

Key Competencies

Relationship management, presentation skills, communication, influencing skills, banking product knowledge.

Major Stakeholders

Customers, Branch Banking Team, Operations, Insurance CAM, MF Fund Houses, HSL Personnel.

About HDFC Bank

HDFC Bank is one of India’s leading private banks. The Housing Development Finance Corporation Limited or HDFC Ltd was among the first financial institutions in India to receive an “in principle” approval from the Reserve Bank of India (RBI) to set up a bank in the private sector. This was done as part of RBI’s policy for liberalization of the Indian banking industry in 1994. HDFC Bank was incorporated in August 1994 in the name of HDFC Bank Limited, with its registered office in Mumbai, India. The bank commenced operations as a Scheduled Commercial Bank in January 1995. As of March 31, 2026, the Bank’s distribution network was at 9,689 branches and 21,172 ATMs across 4,175 cities / towns as against 9,455 branches and 21,139 ATMs across 4,150 cities / towns as of March 31, 2025. 50% of the branches are in semi-urban and rural areas. In addition, the Bank has 14,400 business correspondents, which are primarily manned by Common Service Centres (CSC). The Bank’s international operations comprise five branch

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📌 Branch Sales Manager (India)
🏢 HDFC Bank
📍 India