- Define and execute a plan for target achievement in conjunction with ASMABHFL, considering competitive forces and local trends
- Scan the local market and competitor offerings on a periodic basis, and work closely with DSA network to tweak efforts accordingly
- Constantly review DSA network for effectiveness and drive operational efficiencies to ensure active DSA relationships are working optimally to achieve business objectives
- Provide data for and compile periodic MIS reports for disbursements, profitability, DSA performance, NPAs, market expansion, etc.; also use insights to provide DSA partners feedback proactively
Customer Acquisition/ Engagement
- Identify local business growth opportunities, and refine DSA engagements accordingly
- Work closely with DSA partners on identified prospects for relationship origination by deploying a partnership mindset and sharing product characteristics and USPs effectively to drive favorable closure and customer satisfaction
- Communicate with in-process prospects and DSA partners to ensure clarity on transaction status and proactively drive for operational compliance to ensure timely approvals
- Deploy schemes to drive DSA engagement, sales and profitability, ensuring dual focus on sales expansion and cost optimization
Operational Effectiveness
- Track and ensure productive DSA business processes/ operations across the Customer Lifecycle (Sourcing, Approval, Servicing, Collections)
- Drive process efficiencies and faster TATs through interfacing with stakeholders across processes and functions (Risk, Operations, Sales Governance)
- Adopt improved processes and best practices in order to enhance operational effectiveness, productivity and overall business contribution of DSAs for ABHFL
Cross-Selling across ABC products
- Drive DSA partner efforts as per Cross-Selling strategy agreed with ASMABHFL, interfacing with end customers/ prospects as required
Self-Development and Internal Stakeholder Management
- Stay up to date on market developments, DSA engagement practices/ innovations, negotiation and relationship building skills for enhanced customer acquisition and engagement efforts through the DSA channel
- Attend relevant technical and behavioral trainings/ seminars and work on self-development initiatives
- Coordinate with internal stakeholders for smooth operations and alignment towards achievement of targets
Portfolio & Risk Management
- Work with the Risk, Operations and Sales Governance teams to ensure adherence to risk management and control mechanisms
- Liaise proactively with DSA partners and end prospects/ customers for clarity on and adherence to risk management measures
- Compile and ensure systematic, accurate MIS on NPAs and credit trends, providing inputs on factors impacting portfolio quality
📌 Sales Manager - DSA (Gujarat)
🏢 Aditya Birla Group
📍 Gujarat
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