Key Responsibilities:

1. Brand Strategy & Vision

Brand Identity: Define and elevate the brand’s voice, visual identity, and positioning in the

luxury/mass-market fragrance sector.

Storytelling: Craft compelling narratives around notes, ingredients, and olfactory experiences to

differentiate products in a crowded market.

Market Intelligence: Conduct deep analysis of global fragrance trends, competitor launches, and

consumer preferences to guide product development.

2. Marketing & Launch Strategy

Product Go-to-Market (GTM): Lead successful GTM strategies for new perfume launches,

ensuring synchronization across sales, digital, and retail channels.

Packaging & Aesthetics: Collaborate with product teams to ensure packaging, bottle design, and

unboxing experiences align with brand luxury standards.

Pricing Strategy: Define pricing structures that balance competitiveness with brand premium

value.

4. Sales Enablement & Channel Marketing

B2B & B2C Alignment: Develop distinct strategies for direct-to-consumer (D2C) growth and B2B

bulk/export sales support.

Retail Experience: Design in-store trade marketing strategies, including point-of-sale displays and





tester campaigns, to enhance customer trial and conversion.

Events & PR: Represent the brand at major industry events (e.g., Beautyworld) and manage

relationships with beauty editors and fragrance critics.

5. Leadership & Budgeting

Team Management: Recruit, mentor, and lead a high-performing team of marketing professionals,

content creators, and digital specialists.

Budget Management: Plan and control the annual marketing budget, allocating resources

efficiently to maximize brand impact and sales volume.

Key Skills:

Proven track record of scaling D2C brands or managing large-scale retail marketing.

Solid network with beauty influencers, PR agencies, and media houses.

Strategic thinking with an "eye for detail" in aesthetics and design.

Qualifications:

Experience: 5+ years in Marketing (FMCG Industry).

Education: MBA/BBA in Marketing or equivalent; specialization in Luxury Brand Management

is a plus.

Pay: ₹40,000.00 - ₹45,000.00 per month

Benefits:

- Provident Fund

Work Location: In person

📌 Marketing Manager (India)
🏢 ApexHire
📍 India