Job description (SEO)

- Minimum 5 years of solid experience in managing SEO for the reputed B2C brands.

- Minimum 3 years of in-depth experience in YouTube & Amazon SEO

- Should be expert in Competition research, On-page and Off-page SEO

- Solid experience in bringing high volume keywords on the first page of Google

- Working experience with a digital marketing agency is preferred.

- In-depth understanding of digital marketing, conversion, and online customer acquisition

- In-depth experience with website analytics tools (e.g, Google Analytics, Google Webmasters, & WebTrends)

- Working knowledge of HTML, CSS, WordPress and JavaScript development and constraints

- Knowledge of ranking factors and search engine algorithms

- Up-to-date with the latest trends and best practices in SEO

Tasks

- Ensure that the SEO strategy is implemented accordingly to drive website traffic, conversions, and revenue

- Managing YouTube SEO

- Develop and implement organic search campaigns, including content ideation and planning, content development in all languages,



video production, content seeding and reporting

- Optimize copy and landing pages for search engine marketing

- Perform ongoing keyword discovery, expansion and optimization

- Research and implement on-page and off-page SEO recommendations

- Research and analyze competitors SEO strategy

- Create detailed reports on SEO performance

- Develop and implement link building strategy

- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI

- Track, report, and analyze website analytics

- Work with the team to ensure SEO best practices are properly implemented on newly developed code

- Work with editorial and other teams to drive SEO in content creation and content programming

- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

📌 Manager - Search Engine Optimization (India)
🏢 Locus IT Services
📍 India