Job Description

Designation: Deputy General Manager (DGM) – National Sales Manager

Business Unit: Lightning Structure (HMP)

Experience: 15+ Years

Reporting To: Director / Business Head

Location:

- Initial: Matar Manufacturing Facility (First 6 months)
- Subsequent Posting: Bhubaneswar (Head Office / Sales HQ)

Role Overview

The Deputy General Manager – National Sales will be responsible for driving pan-India sales strategy and execution for the Lightning Structure (HMP) business. The role demands strong leadership, deep B2B industrial sales expertise, and the ability to scale revenue by building high-performing sales teams, strategic customer relationships, and robust channel networks.

Key Responsibilities

Sales Strategy & Business Growth

- Define and execute the national sales strategy for Lightning Structure (HMP) products aligned with organizational goals.
- Drive top-line revenue growth, market share expansion, and profitability across India.
- Identify new industry segments, EPC opportunities, and key accounts in infrastructure, power, renewables, industries, and government projects.
- Lead annual sales planning, forecasting, budgeting, and target setting.

Leadership & Team Management

- Build, mentor, and lead a high-performing national sales team, including regional and key account managers.
- Set KPIs, review performance regularly, and ensure capability development of the sales force.
- Foster a strong sales culture focused on accountability, results, and customer satisfaction.

Key Account & Channel Management

- Manage strategic national accounts, consultants, EPCs, and large institutional customers.
- Strengthen and expand channel partner, dealer, and distributor networks across regions.
- Negotiate and close high-value contracts, tenders, and long-term agreements.





Market Intelligence & Product Positioning

- Track market trends, competitor activity, pricing dynamics, and customer feedback.
- Collaborate with marketing and product teams to refine product positioning, value propositions, and go-to-market strategies.
- Support new product launches and solution-based selling initiatives.

Cross-functional Coordination

- Work closely with manufacturing, supply chain, finance, quality, and projects teams to ensure timely execution and customer satisfaction.
- Spend the initial 6 months at the Matar facility to gain in-depth understanding of products, processes, costing, and capacity planning.

Compliance & Governance

- Ensure adherence to company policies, pricing guidelines, ethical sales practices, and statutory requirements.
- Represent the company professionally at industry forums, exhibitions, and customer meets.

Desired Candidate Profile

Education

- Bachelor’s degree in Engineering (Mechanical / Electrical / Civil preferred).
- MBA / PGDM in Sales & Marketing will be an added advantage.

Experience

- Minimum 15+ years of progressive sales experience, with at least 5 years in a senior/national sales leadership role.
- Robust exposure to B2B manufacturing-driven sales, preferably in:
- Lightning protection systems
- Structural steel / HMP / fabrication
- Power, infrastructure, renewables, or industrial products

Key Skills & Competencies

- Proven track record of scaling national businesses and leading large sales teams
- Strong negotiation, contract management, and key account handling skills
- Deep understanding of project-based and EPC-driven sales
- Strategic thinking with hands-on execution capability
- Excellent communication, presentation, and stakeholder management skills
- Willingness to travel extensively across India

📌 Dy. General Manager (India)
🏢 KP GROUPS
📍 India