Job Description

The SEM Manager is accountable for successfully managing paid search campaigns for enterprise-level clients. This team member works under the direction of the Director, Paid Search and in coordination with a variety of cross-functional team members.

Responsibilities:
 Plan, develop, and implement SEM strategies.

 Execute tests, collect and analyse data, identify trends and insights in order to achieve maximum ROI in paid search campaigns

 Track, report, and analyse website analytics and PPC initiatives and campaigns

 Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies

 Optimise copy and landing pages for paid search engine marketing campaigns

 Perform ongoing paid keyword discovery, expansion and optimisation

 Research and analyse competitor advertising links

Requirements:

 Proven SEM experience and success managing PPC campaigns across Google, Facebook,



Yahoo and Bing

 Well-versed in performance marketing, conversion, and online customer acquisition

 Up-to-date with the latest trends and best practices in search engine marketing

 In-depth experience with bid management tools

 Experience with website analytics tools (e.g, Google Analytics, GTM, NetInsight, Omniture, WebTrends, Etc)  Strong analytical skills and experience generating SEM reports

 Familiarity with A/B and multivariate experiments

 Working knowledge of HTML, CSS, and JavaScript development and constraints

 Past experience in the education industry is preferable.

Pay: ₹15,000.00 - ₹70,000.00 per month

Benefits:

- Adaptable schedule
- Health insurance

Work Location: In person

📌 Performance Marketing Manager (India)
🏢 GrowthTrack Info Tech
📍 India