06 Aug
|
DC Consultants
|
India
06 Aug
DC Consultants
India
Job Description:
Job Description:
Company is a leading real estate developer specializing in premium commercial developments that redefine business spaces. We are looking for a data-driven and performance-oriented Performance Marketing Manager to drive qualified lead generation, digital sales, and ROI-focused marketing initiatives across our commercial real estate portfolio.
Roles & Responsibility:
- Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, and LinkedIn Ads to generate high-quality leads.
- Drive lead generation while optimizing CPL (Cost Per Lead), CPA (Cost Per Acquisition), CPQL (Cost Per Qualified Lead), and CPSV (Cost Per Site Visit) to maximize campaign efficiency.
- Monitor campaign performance, analyse KPIs, and provide actionable insights to improve conversions and return on ad spend (ROAS).
- Manage campaign tracking and attribution using GA4, GTM, Meta Pixel, Conversions API, and Microsoft Clarity.
- Support digital sales initiatives by improving the online customer journey and maximizing digital revenue opportunities.
- Handle social media pages for the brand, including developing content calendars and content buckets to ensure consistent and strategic communication across platforms.
- Demonstrate an inclination to use AI-powered tools wherever required for campaign planning, audience insights, reporting, automation, and performance optimization.
Minimum Requirement –
Relevant Experience – 4 to 6 years of post-MBA experience.
Skills
- Bachelor's degree in Marketing, Business, Digital Media, or a related field.
- 4–6 years of experience in Performance Marketing, preferably in Real Estate.
- Strong hands-on experience with Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
- Expertise in Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, Conversions API, and Microsoft Clarity.
- Strong understanding of conversion tracking, attribution models, and lead lifecycle management.
- Experience working with landing pages, lead funnels, and marketing automation platforms.
- Excellent analytical, reporting, and problem-solving skills with a data-first approach.
- Robust communication, stakeholder management, and collaboration skills.
- Self-motivated, proactive, and capable of managing multiple campaigns simultaneously.
- Knowledge of SEO and organic marketing is an added advantage.
- Experience with AI-enabled marketing tools for campaign optimization and productivity is preferred.
- Male Candidates Only.
📌 Performance Marketing Manager (India)
🏢 DC Consultants
📍 India