Job Description – Retail Sales Executive

The Retail Sales Executive is responsible for delivering an exceptional customer experience while driving sales and representing the brand's values. The role requires building strong customer relationships, providing personalized styling advice, and consistently achieving store sales and productivity targets.

Key Responsibilities

- Welcome every customer with warmth and professionalism, ensuring a memorable shopping experience.

- Understand customer requirements and recommend suitable ethnic wear, coordinating accessories, and complete festive or occasion-based looks.

- Drive sales by achieving key performance indicators (KPIs) including:

- Conversion – Convert store walk-ins into buyers through effective customer engagement.

- ATV (Average Transaction Value) – Increase bill value through premium product recommendations.

- ASP (Average Selling Price) – Promote higher-value merchandise while matching customer preferences.

- UPT (Units Per Transaction) – Encourage multiple product purchases by suggesting coordinated outfits and accessories.

- Promote loyalty programs, seasonal collections, festive launches, and ongoing promotional offers.





- Maintain excellent product knowledge regarding fabrics, fits, embroidery, silhouettes, collections, pricing, and current fashion trends.

- Ensure visual merchandising standards are maintained, displays are attractive, and merchandise is replenished regularly.

- Support stock receiving, replenishment, stock counts, and inventory accuracy while minimizing stock loss.

- Handle billing, returns, exchanges, and customer queries efficiently while ensuring a smooth checkout experience.

- Maintain high standards of grooming, punctuality, discipline, and adherence to company SOPs.

- Collect customer feedback, build repeat clientele, and contribute to increasing customer retention and engagement.

- Work collaboratively with the Store Manager and team members to achieve daily, weekly, and monthly business targets.

Key Competencies
- Strong communication and selling skills

- Customer-centric approach

- Passion for fashion and ethnic wear

- Positive attitude and teamwork

- Target-oriented with robust numerical aptitude

- Basic computer and POS system knowledge

📌 Sales Eexcutive (East India)
🏢 BIBA
📍 East India