Job DescriptionWe are looking for an experienced Performance Marketing Specialist with strong expertise in planning, managing, and optimising paid advertising campaigns across Google Ads, Meta Ads, and LinkedIn Ads . NThe ideal candidate should have proven experience in generating high-quality leads for B2B companies and managing campaigns with a strong focus on measurable business outcomes. Key Responsibilities Nn Plan and execute paid advertising campaigns across Google, Meta, and LinkedIn. N Develop performance marketing strategies for B2B brands. N Generate qualified leads while maintaining an optimal cost per lead. N Conduct audience research, keyword research, competitor analysis, and campaign planning. N Create and test different ad copies, creatives, audiences, and landing pages. N Set up and manage conversion tracking using Google Analytics, Google Tag Manager, Meta Pixel, and LinkedIn Insight Tag. N Monitor campaign performance and optimise budgets, targeting, bidding, and creatives. N Prepare weekly and monthly performance reports with actionable insights. N Coordinate with the content, design, sales, and web development teams. N Track the complete leadfunnel, from ad click to conversion and sales-qualified lead.



N Required Skills and Experience Nn Minimum 2–4 years of experience in performance marketing. N Hands-on expertise in: N Google Search, Display,YouTube, and Performance Max campaigns N Meta Facebook and Instagram advertising N LinkedIn Lead Generation and B2B advertising campaigns N Proven experience in handling campaigns for B2B companies. N Strong understanding oflead generation funnels, landing pages, remarketing, and conversion optimisation. N Good knowledge of GA4, Google Tag Manager, Meta Pixel, LinkedIn Campaign Manager, and reporting dashboards. N Robust analytical and problem-solving skills. N Ability to manage multiple campaigns, clients, and advertising budgets. N Experience working witha digital marketing agency will be an added advantage. N Key Performance Indicators Nn Number and quality of leads generated N Cost per lead and cost per acquisition N Conversion raten Return on advertising spend N Marketing-qualified andsales-qualified leads N Campaign budget utilisation and performance improvement N Employment Details n Position: Performance Marketing Specialist N Employment Type: Full-Time N Location: Pune - Hybrid N Experience: 2–4 Years N Joining: Immediate or within 30 days N

📌 Performance Marketing Expertb Accounts (Pune)
🏢 Udyog Paathshala
📍 Pune