Key Responsibilities

1. PR & Communications Strategy

- Design and lead integrated public relations strategies that align with MSU's mission and strategic growth.
- Execute national and international media campaigns to enhance brand presence and thought leadership.

2.

Media

Relations & Outreach

- Build and maintain solid relationships with journalists, editors, influencers, and media houses.
- Manage media briefings, interviews, public statements, and act as university spokesperson when needed.
- Drive consistent earned media coverage through pitching, press releases, story placement, and media kits.

3.

Content

Development & Thought Leadership

- Draft and oversee high-quality communication assets including:
- Press releases, speeches, op-eds, white papers, FAQs, and leadership briefs.
- Shape narratives around MSU's achievements in education, skilling, innovation, and policy advocacy.

4.





Reputation

Management & Crisis Communication

- Design a robust crisis communication protocol.
- Monitor public sentiment and respond to potential risks or reputational challenges with clarity and control.

5.

Internal

Collaboration & Team Leadership

- Lead and mentor an in-house PR team and coordinate with external PR agencies and communication partners.
- Work closely with digital marketing, content, and leadership teams to ensure brand consistency.

6. Monitoring, Reporting & Insights

- Track media coverage, sentiment, and engagement using tools like Meltwater, Cision, Google Alerts, etc.
- Analyze PR performance metrics and present actionable insights to the leadership team.

📌 Sr. Manager-Public Relations (Gurugram)
🏢 Medhavi Skills University
📍 Gurugram