- Perform deep-dive data analysis across campaign and web data taxonomy for multiple brands.
- Define and maintain all data and reporting needs while ensuring adherence to best practices.
- Collaborate with business teams to understand data requirements and deliver a clear, consistent vision of campaign and website tagging taxonomy.
- Apply at least 3 years of hands-on experience in digital analytics and pharma-related business use cases.
- Support digital analytics capabilities including dashboard creation and PowerPoint reporting across web experience, data privacy, and other digital tools.
- Understand marketing data usage and provide actionable recommendations to improve data quality and utility.
- Liaise daily with clients to understand both regular and ad hoc reporting and digital analytics needs.
- Create functional and technical documentation such as BRD, DFD, FRD, TDD, and FIA.
Must Have:
- Minimum 3 years of experience as a Digital Analyst with strong understanding of platforms like OneTrust, Google Analytics,
and Salesforce Marketing Cloud.
- Solid understanding of digital channels and marketing programs.
- Experience with tools such as Claravine, Accutics, and CampTag.
- Knowledge of the campaign lifecycle in the pharma domain including content production, approval, storage, and campaign deployment.
- Proficiency in MS Office applications: Word, Excel, and PowerPoint.
- Strong communication skills.
- Functional understanding of BI tools and performance KPIs and KBQs.
Good to Have:
- Basic understanding of web analytics and campaign taxonomy.
- Familiarity with Agile methodology and project execution frameworks.
- Experience working in an onshore-offshore delivery model across different time zones and cultures.
- Solid data-driven analytical skills with ability to work with partial information and ambiguity while maintaining high performance standards.